книги / Business English for Students of Technical Universities

Singapore Innovation Days in collaboration with Business France, the national agency supporting the international development of the French economy. The organisation led a delegation of 20 key French companies to explore business and networking opportunities with Singapore firms, and conducted specialised training sessions and workshops.

SIRE 2016 was supported by Strategic Partner, IE Singapore, as well as agencies including Singapore Exhibition and Convention BureauTM, the Singapore Economic Development Board (EDB), GovTech Singapore, InfoComm Media Development Authority (IDA), A*STAR’s SIMTech, and Spring Singapore.

Task 3. Look at the booking form for a stand at the event and answer the following questions:

1)Do exhibitors have to buy a shell (a pre-built exhibition stand)?

2)Can an exhibitor request where their stand will be located?

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Task 4. Look through the following tips for stand staffers, taken from a training website. Match the collocations in bold (1–7) with their definitions (a–g).

a)make people want to find out more about your product/service

b)answer questions, requests for information, etc.

c)obtain a promise or guarantee that a customer will buy your product/service

d)obtain information about customers

e)convince a person who has doubts about buying your product/service

1f) have a polite and informal conversation

g)decide how likely someone is to buy a product/service

Want to ensure Success on your stand?

Just remember these seven easy tips.

1.Always be ready to make small talk with visitors to your stand. It’s a great way into a sales conversation.

2.Always qualify potential sales leads.

3.Deal with customer enquiries politely but quickly. You don’t want to leave other potential customers waiting!

4.Be prepared to overcome objections from potential customers confidently and effectively.

5.Try to get a firm commitment to buy while the customer is on the stand. Don’t wait until the follow-up letter or email.

6.Remember that events are a great opportunity to gather customer data. Decide how you’re going to do this before the event.

7.And finally, try to generate interest in your product or service in any way that you can.

That’s what events are for, after all!

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Task 5. Complete the following table with the useful expressions for a stand staffer. Use the Internet sources for help.

Task 6. In pairs, think of a product or service you both know well. Role play a conversation at the stand of a trade show. Then swap roles and practise again.

Student A is a stand staffer. Initiate a conversation with the visitor and try to follow as many tips mentioned in Task 4 as possible. Use the expressions in Task 5.

Student B is a visitor to the stand.

•Think out some details you need in order to reply to Student A’s questions.

•Try to raise some objections to buying Student A’s product or service.

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REFERENCES

1.Josephine O’Brien. English for Business (Professional English) – Thomson Heinle, 2007. – 107 p.

2.Kenneth Thompson. English for meeting. Express Series. – Oxford University Press, 2007.

3.Marton Grussendorf. English for Presentations. Express Series. – Oxford University Press, 2007.

4.Cotton D., Falvey D. Market leader: upper intermediate: Market leader: upper intermediate: course book, 2003.

5.Talbot F., Bhattachrjee S. Improve Your Global Business English : The Essential Toolkit for Writing and Communicating Across Borders. – London: Kogan Page. Retrieved from, 2012. http://search.ebscohost.com/login. aspx?direct=true&site=eds-live&db=edsebk&AN=460992.

6.https://www.visitsingapore.com/mice/en/bulletin-board/singapore- international-robo-expo/overview/

7.https://www.careeraddict.com/recruitment-agencies

8.https://en.wikipedia.org/wiki/Business_networking

9.https://www.bestsampleresume.com/jobs/finding-jobs.html

10.https://dictionary.cambridge.org/

11.https://www.quora.com/What-are-recruitment-agencies 12.https://www.influxrecruitment.com/what-does-a-recruitment-agency-do/ 13.https://www.glassdoor.co.uk/blog/recruitment-agencies/ 14.https://resumegenius.com/blog/resume-help/hard-skills-vs-soft-skills 15.https://www.collinsdictionary.com/ 16.https://www.thebalancecareers.com/top-job-interview-tips-2061331

17. https://www.thebalancecareers.com/steps-to-find-a-new-job-2060725

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UNIT 4. DEALING WITH PROFESSIONAL AND SCIENTIFIC PAPERS

PART 1. PRIORITY FIELDS OF ENGINEERING

Text A. Engineering

Engineering has given us the world we live in.

UNESCO Report “Engineering: Issues,

Challenges and Opportunities for Development”.

Task 1. Answer the following questions:

•What would be the modern world like, if there were no technology?

•Imagine and describe your life (daily routine, studies, communication) without the Internet / computer / mobile phone / smart phone.

Task 2. Match the words (1–12) with their pronunciation (a–l).

Task 3. Read the text and explain how the term “engineering” was changing over time. Make a plan to help you complete the task.

Engineering

While meanings change, the concept of engineering derives from the dawn of human history as our ancestors developed and designed tools that were essential for their survival. Indeed, human beings are defined by their tool-making, designing and engineering skills, and the socialization and communication that facilitated the invention, innovation and transfer of technology such as the axe,

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hammer, lever, wedge, pulley, wheel and so on. Although based on trial and error, this activity is similar to the modern idea of engineering where trial and error is still an important part of innovation.

Engineering is the field or discipline, practice, profession and art that relates to the development, acquisition and application of technical, scientific and mathematical knowledge about the understanding, design, development, invention, innovation and use of materials, machines, structures, systems and processes for specific purposes. There are of course many definitions. The term “engineering” derives from the word “engineer” used in the 1300s for a person who operated a military engine or machine – such as a catapult or, later, a cannon. The word “engine” in turn derives from the Latin ingenium for ingenuity or cleverness and invention. The terms “art” and “technical” are important because engineering also arranges elements in a way that may, or may not, appeal to human senses and emotions, and relates also to the Greek technikos relating to art, craft, skill and practical knowledge and language regarding a mechanical or scientific subject. Prior to the development of the different fields of engineering, engineering and “technical” were originally closely connected. The military connotation declined giving way to civil, mechanical, chemical, electrical and electronic engineering, fields that continue to develop with the development of knowledge.

While meanings change, the fact that engineering in the modern sense also relates to art, even though engineering may not commonly be regarded as artistic, can be appreciated in the creativity and elegance of many engineered objects and structures. Humans live in engineered economies, societies and technocultures. Almost every area of human interest, activity and endeavour has a branch of engineering associated with it.

Engineering also connects to the natural sciences, and to the social and human sciences. Science, from the Latin scientia for knowledge, relates broadly to a systematic approach to the observation of phenomena and the development of hypothesis, experimentation and theory regarding these phenomena, and the production of knowledge upon which predictions or predictable outcome may be based, i. e. the scientific method, dating from the early 1600s and largely accredited to Francis Bacon. In this broad sense, science includes engineering as a highly skilled technique or practice. In a narrower, contemporary sense, science is differentiated into the basic and applied sciences, following the linear model of innovation – that research in the basic sciences leads through applied research and development in engineering to technological application, innovation and diffusion.

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Technological change and innovation are among the major drivers of economic, social and human change, so engineering and technology and science are more closely connected.

Task 4. Match the words (1–11) with their definitions (a–k):

Task 5. Fill in the gaps with the right prepositions.

1)The concept of engineering derives _____ the dawn of human history.

2)Indeed, human beings are defined _____ their tool-making, designing and engineering skill.

3)This activity is similar _____ the modern idea of engineering.

4)Prior _____ the development of the different fields of engineering, engineering and “technical” were originally closely connected.

5)These fields continue to develop _____ the development of knowledge.

6)Engineering in the modern sense also relates _____ art.

7)Engineering also connects _____ the natural, social and human sciences.

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8)_____ this broad sense, science includes engineering as a highly skilled technique or practice.

9)Science is differentiated _____ the basic and applied sciences.

10)Technological change and innovation are _____ the major drivers of economic, social and human change.

Task 6. Translate the complex sentences paying attention to the conjunctions used.

1)Science relates broadly to the production of knowledge upon which predictions may be based.

2)Although based on trial and error, this activity is similar to the modern idea of engineering where trial and error is still an important part of innovation.

3)Engineering is the field that relates to the application of technical, scientific and mathematical knowledge.

4)The term “engineering” derives from the word “engineer” used in the 1300s for a person who operated a military engine or machine.

5)The terms “art” and “technical” are important because engineering also arranges elements in a way that may, or may not, appeal to human senses and emotions.

6)Human beings are defined by their skills that facilitated the invention.

7)While meanings change, the concept of engineering derives from the dawn of human history.

8)The concept of engineering derives from the dawn of human history as our ancestors developed and designed tools that were essential for their survival.

Task 7. Translate the fourth paragraph of the text “Engineering” (Task 3) according to the Russian language stylistics and rules.

Task 8. Use the figure below to describe the ways science, technology and engineering are connected.

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Text B. Global Priority Fields of Engineering

Task 1. Answer the following questions:

•What future technical inventions (for example, new devices or technologies) would be of great importance for the mankind?

•What fields of engineering could contribute substantially to these future inventions?

Task 2. Match the words (1–11) with their pronunciation (a–k).

Task 3. Read the text and decide which inventions relate to your major. Give some ideas on influence of these innovations on our life.

Global Priority Fields of Engineering

In the last five decades, a set of increasingly urgent global issues has emerged that call for an unprecedented move across the broad engagement of engineering, ranging from how to make the world sustainable in its social, economic and environmental dimensions to how to cope with urbanization and globalization. New and prospective challenges in four fundamental engineering domains: materials, energy, information and systems, as well as bioengineering, offer vast new possibilities for the future.

In the domain of materials: it is becoming increasingly possible through nanotechnology and bionanotechnology to create, ion-by-ion, atom-by-atom, or molecule-by-molecule, materials with a broad range of capabilities, from enhanced structural strength to sensing, transferring energy, interacting with light, and

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changing characteristics on command. Composite materials make it possible to create strong, lightweight structures. Large-scale self-assembly of materials and microstructures is a more distant but important possibility.

In the energy domain: developments in fuel cells, biomass and waste incinerators, bacterial electricity generators, biofuel engines, photovoltaic generators and thermal collectors with greater efficiency, in both large and small scale advanced wind turbines and in micro-hydro turbines, all have immediate applications. High-voltage superconducting direct current lines offer the prospect – by reducing long distance power losses – to capture distant sources of energy and to transmit energy globally.

In the information domain: personal portable devices, which are revolutionizing individual communications and access to the Internet, will become ever more integrated into single multi-function, multi-purpose devices combining voice, data, and imaging thanks to the future development of billion transistor microchips and universal open standards. Continuing advances in semiconductor electronics and computer architecture will make ever more powerful computers possible, with enormous impact being made on engineering analysis and design and the study of biological, social and environmental phenomena.

In every major global challenge, systems engineering of the highest order is called for as it must encompass and harmonize social, political and economic systems, healthcare and nutrition issues, as well as the more traditional engineering systems that deal with water and energy supply, construction, infrastructures and production. A promising systems engineering frontier is also the creation of more sophisticated robots and robotic systems for use in a wide range of applications, from helping the disabled to manufacturing and the performance of dangerous tasks.

Task 4. Match the words (1–8) with their definitions (a–h).

1) to capture a) able to continue for a long time; able to continue without causing damage to the environment

2) to encompass b) something that is very well designed and very advanced, and often complicated

3)to be called for c) to get something that previously belonged to someone

4)to cope with d) an amount of something that is available to be used

5)to deal with e) to be necessary and welcome

6)sustainable f) to include a wide range of ideas, subjects, etc.

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