Marketing is organizational function and a set of processes creation and promotion of a product or service to customers, and management relations with them for the benefit of the organization.
Main goals
assessment of the needs of actual and potential consumers of the company in areas of interest to the firm.
analysis, evaluation and prediction of the status and development of markets
development of the pricing policy of the company.
sales of products and services company
Functions
analytic functionproduction functionmarketing function
control and monitoring functions
Types of marketing
Depending on the market demandconversion marketing
incentive marketingdeveloping marketingremarketingsinhromarketingsupporting marketingdemand-reducing marketingdemarketing
Depending on market coveragemass marketing
the concentrated (target) marketingdifferentiated marketing