- •И.Ю. Мостовская а.П. Чернышёва Business English Step by Step (учебно – методические материалы по курсу «Деловой английский язык»)
- •Introduction
- •Step 1 Letters, Faxes and Memos
- •Step 2 On the Phone
- •Vocabulary bank
- •Step 3 Summaries, Notes, Reports
- •Step 4 Working together
- •Vocabulary bank
- •Step 5 Money Matters
- •Vocabulary bank
- •Vocabulary exercise: match the words with their definitions
- •1. Contract
- •Step 6 Conferences and presentations
- •Vocabulary bank
- •Step 7 Marketing
- •Vocabulary bank
- •Vocabulary exercises
- •3. Select the correct alternatives to complete the text.
- •Step 8 Meetings
- •Vocabulary bank
- •Vocabulary exercises
- •Step 9 Jobs and Careers
- •Vocabulary bank
- •Vocabulary exercise: translate into English
- •Step 10 Sales and Negotiation
- •Vocabulary bank
- •Vocabulary exercises
- •Step 11 Banking
- •Vocabulary bank
- •Vocabulary exercises
- •1. Translate into English
- •Examination practice
- •Problem – solving tasks
И.Ю. Мостовская а.П. Чернышёва Business English Step by Step (учебно – методические материалы по курсу «Деловой английский язык»)
Тамбов 2011
Рецензенты:
Макеева М.Н., доктор филологических наук, профессор, заведующая кафедрой иностранных языков ТГТУ; Милосердова Е.В., доктор филологических наук, профессор кафедры немецкой филологии ТГУ имени Г.Р. Державина.
Целью данного учебного пособия является углубление знаний студентов в сфере делового английского языка, расширение профессиональной компетенции студентов специальностей «Филология», «Перевод и переводоведение», «Теория и практика межкультурной коммуникации». Книга включает материал справочного характера и систему упражнений, направленных на формирование и укрепление навыков устной и письменной коммуникации.
Contents
Introduction
Step 1. Letters, Faxes and Memos
Step 2. On the Phone
Step 3. Summaries, Notes, Reports
Step 4. Working together
Step 5. Money Matters
Step 6. Conferences and presentations
Step 7. Marketing
Step 8. Meetings
Step 9. Jobs and Careers
Step 10. Sales and Negotiation
Step 11. Banking
Examination practice
Acknowledgement
Introduction
Dear Student,
«Business English Step by Step» teaches and practises the language and skills you need to reach the level required for the exam. It can also enable you to gain an equivalent standard of English if you are attempting to do business.
The book is designed to help you whether you are working in a group with a teacher or studying along. The better part of the material is devoted to vocabulary, which is a very important but often neglected part of language learning.
The aim of this course is to make it possible for you to follow your own best route to success.
Step 1 Letters, Faxes and Memos
Nine steps to writing a successful business letter:
Sender’s address (printed at the top or in the top right-hand corner)
Worldwide Dealers Ltd.
96 New Editon Road
Cambridge CB2 2RU
United Kingdom
Receiver’s address (typed on the left). Firms are addressed as Messrs only if the firm’s name includes a personal name without any other courtesy title and only when the firms are partnerships
Messrs Brown&Smith BUT The Brown Electrical Co.
25 High Holborn 26 Exton square
London DF5 6YU London WC3 OF1
Date (bellow the receiver’s address, on the right)
7 May 2011
Salutation
Dear Sir(s), Dear Madam
Heading (includes the subject matter of the letter, usually underlined)
Your Enquiry of 5th May, 2011
Body of the letter
Complimentary close
Yours faithfully, Yours sincerely, Yours truly (AmE)
Signature
Name and title of the sender
Types of Letters
Enquiry
Explain clearly what information you need and why you need it. If there are different points you need to explain or to ask about use a different paragraph for each.
Useful language:
I am writing to enquire about…
I was interested in your advertisement in ‘The Daily Times’ and I would like
to have further information about …
I should be grateful if you send me full details of…
Application
Explain clearly which post/job you are applying for and if you are responding to an advertisement, say where you saw it and when. Give all the necessary information about yourself, including age, qualifications, past employment, relevant experience, any special hobbies and interests and explain why you are particularly interested in this post
Useful language:
I am interested in applying for the post of …which was advertised in … on…
My reason for applying is that I would like to broaden my experience and also
to make greater use of my knowledge of languages than I do in my present
position.
I would be able to attend an interview at any time which is convenient to you.
Apology
Explain why you are apologizing, give reasons for your behavior, express regret for the damage /inconvenience/offence which has been caused and promise not to let it happen again or to make up for what you have done, as appropriate.
Useful language:
I am writing to apologize about…/ for the fact that (clause) / for not
(V+ing)…
Please accept our apologies for (N or V+ing)
We offer (make) our apology that…
The reason I couldn’t telephone you was …
I am really sorry to have wasted your time.
I assure you that this will never happen again.
Complaint
In the first paragraph explain the reason for writing and in the next, explain exactly what the problem is. Give all the necessary details about where and when it happened and who was involved. In the final paragraph, explain what action you want to be taken.
Useful language:
I am writing to complain about…
I am writing to express my concern about the fact that …
I must insist that you …
I must urge you to …
Useful closing phrases
We look forward to trading with you to the mutual benefit of our companies.
We hope to establish fruitful business relations with your company.
We hope that you will act as requested.
We look forward to hearing from you soon.
Your prompt reply will be appreciated.
Memo
Memo is short for memorandum (служебная записка). Memos are written internal communications which advise or inform employees of policies and procedures that their company has decided to adopt. Memos are used only inside the company. Some companies have pre-printed memo forms, while others have a house style for the layout of memos. There are several different formats but they all have the same element:
the name of the writer
the name of the addressee
the date
the subject
the body of the memo
Exercises on business letter writing
Write a letter from the following notes.
a) You are writing a letter to Tylor & Co., London, asking for a special offer of English breakfast tea. You will require at least 200 cases monthly and would like prices, terms, delivery dates.
b) You write on the 18th December 2010 saying that you are in a very awkward position, as you have not yet received the shipment advised by letter of 28th November from Taylor & Co., London. You request supplier to explain non-delivery.
c) Write a letter on behalf of Taylor & Co., London. Taylor & Co. reply on 23rd December 2010. Their forwarding agents have now been instructed to forward the cases of tea to their customers as soon as possible. They apologize for the inconvenience caused by this delay.