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II. Explain the meaning of the italicized expressions with the word "money". Give their Russian equivalents.

1. She’s always going out to parties and fancy restaurants. She must have money to burn.

2. Alison was careful with her money but her sister threw her money about. She went to restaurants and took taxis though she couldn’t really afford it.

3.He spends money like there’s no tomorrow. His parents left him an immense fortune.

4.You seem to be in the money these days. You’re treating your friends to the most expensive dishes and drinks.

5.When he was a child, his pocket money was one pound.

Exercise 27

Translate the following quotations and comment upon them.

‘To found a great empire for the sole purpose of raising up a people of customers, may at first sight appear a project fit only for a nation of shopkeepers. It is, however, a project altogether unfit for a nation of shopkeepers; but extremely fit for a nation that is governed by shopkeepers.’

Adam Smith.

‘Do not buy what you want, but what you need; what you do not need is dear at a farthing.’

Cato the Elder.

‘The customer is always right.’

H. Gordon Selfridge

‘Advertising may be described as the science of arresting the human intelligence long enough to get money from it.’

Stephen Butler Leacock

Exercise 28

Role play: "Survey of People’s Shopping Habits"

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Setting: Lecture room in the University of Trade Management.

Situation: A group of psychologists are invited to a students’ class with a talk. They ask questions about shopping habits to demonstrate the fact that people fall under different customer categories. Then they analyse answers and decide which description fits every student best. Finally they report their results to the class.

I. You are a Fun Shopper.

You enjoy it. You go shopping with your friends.

II. You are a Practical Shopper.

You get the best and the cheapest.

III.You are a Reluctant Shopper.

You hate doing it! Find out:

whether they enjoy shopping and why/why not; what things they like/hate to shop for the best/worst; what kind of stores they like the most, why;

whether they like window-shopping, shopping around; whether they enjoy looking for baigains;

what they think first about: the price, the quality, the name;

whether they take advice from shop assistants, friends, family, nobody; whether they go shopping alone or with friends;

whether they spend their money on "things" or on entertainment;

if they had an unlimited supply of money, how they would spend it;

if they had less money and had to buy fewer things what they would stop buying.

Characters:

Card I — The head of the group of psychologists, who opens and closes the discussion.

Cards II—V — Psychologists who ask questions and make conclusions. Cards VI—XI — Students who give answers to the questions.

Exercise 29

Listening. What do you buy when you’re sad?

Discuss in pairs:

Have you ever had a bad day and tried to make yourself feel better by going shopping? New research suggests people are more likely to buy things they don't really need when they are sad, bored or stressed. And they'll probably also come to regret their shopping trip.

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Dan turns up in the studio with a load of shopping bags and a very strange outfit he bought to cheer himself up. You'll also learn some vocabulary related to shopping and mood.

What is “This week’s question”?

_____________________________. ___________________________? a) ___________ b) ____________ c) __________

Listen to the programme to find out the answer.

Study the Vocabulary items. Use them in the sentences of your own: retail therapy - going shopping to make yourself feel better down in the dumps - unhappy

pang - sharp pain

buyer’s remorse - bad feeling when a person realises they don't need or want the thing you've bought

cozy - warm comfortable and relaxed feeling does the trick - achieves the result you wanted

Reconstruct the talk.

Exercise 30.

SHOPAHOLICS

1.In pairs, write definitions of the word ‘shopaholic’. Compare your definitions as a class.

2.You are going to read a story about a man whose sister is a shopaholic. In pairs, list four things that might happen in such a story. Compare ideas as a class.

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His sister’s guest room, he thought, :vas not so .much a room as a walk-in wardrobe with a bed in the middle. Wardrobes lined the walls. They had no doors, which was just as well because there was no space to open them. Each one contained tightly compressed rows of dresses, tops, skirts and coats, and stacks of accessories. Under the window was a chest of drawers which seemed to swell with the clothes packed inside it. He knelt to slide his suitcase under the bed, but found himself confronted with ranks of carrier bags from fashion boutiques and chain stores. His sister, Tommy decided, had a problem.

1 __ It looked like a jumble sale after a hurricane. And throughout the house was evidence of Sharon’s addiction to collecting clothes: a drawer full of underwear in the kitchen; what resembled a storeroom for a shoe shop behind the sofa; the garden shed overflowing with black plastic bin-liners full of clothes.

He brought the subject up that evening. 2 _ ‘You’re not happy about something, are you?’ he said.

She sighed and rolled her eyes. Why were men so dim? She blew her nose and started talking. ‘I spend all my free time in shopping centres, department stores and retail parks, she explained. ‘When I see something I like, I just can’t help myself. During the sales, it’s terrible. I see the words ‘special offer’ or ‘discount price’ and I lose control. I sweep up everything I can get my hands on. I could change outfits every day of the year and never wear the same thing twice!’

A mesmerised look came over her. ‘Do you know how good it feels when you find a bargain and try it on in the changing room and it fits just right? 3 _ And you take it to the cash desk and hear that perfect little beep of happiness as the machine reads the bar code?’

‘And now you’re unhappy because you’ve no space for any more clothes?’

Sharon lowered her gaze and nodded slowly. ‘Well, yes, that’s one reason

..:

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‘You could always chuck some out or give them away to a charity shop; he suggested tentatively, ‘Or if you’ve never worn them, return them and get a store credit?’

‘I’ve tried, but I can’t. It’s as if the clothes and the shoes talk to me and say «Not me! Not me! Look at my cut! Feel the quality! My colour matches your eyes!’»

Tommy’s attention drifted as he wondered if madness was genetic and if he might also one day find himself trapped in conversation with inanimate objects.

4 __ ‘I was a fully paid -up member of the consumer society. I lived my life on credit: She opened her purse and extracted two halves of a credit card.

‘They cut it up in front of me!’ she wailed. ‘The bank manager said I was incapable of restraint!

She took a deep breath and closed her eyes. ‘The thing is, he was right. I couldn’t pay the bills any more.’

Tommy bit his lip and glanced upwards. The only thing he could think of was that his sister take up shoplifting. 5 _ Then, in a flash, it came to him. He knew exactly what to do.

3.Five sentences have been removed from the text. Read it and complete gaps 1-

5with sentences A-F. There is one extra sentence that you do not need.

A And it’s a designer label!

B But that probably wasn’t a good idea. C But they didn’t have it in stock.

D Immediately, she burst into tears.

E It was even worse in her own bedroom.

F Sharon had moved on to the question of money.

4.Discuss these questions in pairs.

•Why did Tommy not suggest Sharon take up shoplifting?

•What do you think Tommy’s great idea is?

5.Find six phrases or sentences in the text which emphasise the quantity of clothes Sharon bought. They contain the following words. Look up any of the words you do not know.

1 accessories - Each one contained tightly compressed rows of dresses, tops and coats, and stacks of accessories.

2 chest of drawers

3 carrier bags

4 storeroom

5 sweep up

6 change outfits

7 bar code

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6.The five phrases in italics in the text tell us something about Sharon’s and Tommy’s feelings. What emotions does each phrase suggest?

7.In pairs, discuss your reactions to the following statements.

•It’s a myth that only women are shopaholics. Men are just as excited about shopping as women are.

•Compulsive buying is a serious / dangerous addiction.

•Advertisers are to blame for compulsive shopping, overspending, credit card debt and other aspects of the consumer culture.

8.Listen to the interview with Kati, a shopaholic. Answer the questions. Which of the questions was not asked? Can you say that you are a shopaholic? Why?/ Why not? (Straightforward SB intermediate. Unit 9, CD 2 tr.10)

9. Read and translate the article about shopaholics. Discuss it. Be ready to produce the main idea.

HOW TO FIND HELP TREATING A SHOPAHOLIC

Giving in to the occasional impulse buy is normal. After all, the majority of people enjoy shopping. The problem occurs when you or someone you know has succumbed to obsessive shopping. When it happens to you, a negative change in your spending habits is noticeable. For instance, you are likely tempted to dash off to the mall to buy items you don’t really need. Being constantly exposed to shopping ads on TV and the Internet makes things even worse. If you think you or a loved one is showing the telltale signs of compulsive buying or shopping addiction, you should seek treatment before the situation worsens.

Understanding Compulsive Shopping

The irresistible desire to shop is known as compulsive buying disorder or oniomania. According to a research by World Psychiatry, 5.8 percent of Americans are afflicted with the disorder, with women comprising 80 percent of the total number of affected individuals. Commonly known as shopaholics, these people are overly focused on buying and suffer from disruptive anxiety that can only be relieved by shopping. People with compulsive buying disorder are also

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likely to have other mental issues, including mood disorders, anxiety and substance addictions.

How to Diagnose an Addiction to Shopping (or Shopaholism)

Ruling out normal buying behavior is important. Given that the US and other wealthy industrialized countries have citizens whose leisure time is often spent on shopping, spending a lot of time shopping does not necessarily mean a shopping addiction. The holiday season, for instance, is often a common time for people to splurge on things that are normally outside their budgets. Shopping sprees are also common among people who have recently acquired a large inheritance or won a significant sum of money. As such, the apparent impulsive buying done by these people does not necessarily constitute an addiction to shopping.

How to Recognize a Shopaholic

Identifying if someone is affected by a shopping problem can be achieved by referring to the signs listed below. Manifesting four or more of these behaviors possibly points to shopaholism:

Spending over your budget

Buying more than what is needed

Keeping the excessive buy a secret from friends and family

Returning bought items because of guilt

Alienating relationships due to a shopping preoccupation

Preferring the use of credit cards to cash

Shopping in order to eliminate feelings of anger, depression or loneliness

Arguing frequently with other people about your shopping habits

Experiencing guilt and shame after a spending spree

Mulling over money matters

Delaying paying bills and opening new credit accounts to allow more shopping

Steps You Can Take to Help Someone With Compulsive Buying

When you recognize that someone is dealing with shopping addiction, several measures are available to help manage the disorder. Your presence and advice are very important during the whole process, especially when you’re a parent trying to assist your teen in overcoming addiction. The road to recovery isn’t an easy path, which means patience is needed.

Talking to a Shopaholic

One essential step to curb compulsive buying is to avoid scenarios that can lead to shopping binges. Indiana University professor Ruth Engs compiled a list of these possible situations. For instance, convince the shopaholic to enter a store with a shopping list in hand, instead of arriving unprepared. All credit cards must be paid off, cancelled and destroyed, save one that must only be used for emergencies. Furthermore, talk the affected person out of carrying a wallet

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all the time. After all, without financial means, the temptation to shop cannot be fulfilled.

Adolescents and Teens

If you are a parent or responsible adult helping out a teenager, the first step is to get the child to acknowledge the problem. You can expect the teen to deny the addiction, hence the need to be persistent. Convincing your child to open up is usually the best tactic. You can also point your teen to other activities that do not involve shopping. Exercising, jogging, reading and listening to music are just a few examples of healthy ways to keep your child occupied.

Learning to Cope With Shopping Addiction

To successfully deal with shopaholism, knowing what goes in the mind of an affected individual is important. Contrary to popular belief, shopping addicts are not always easygoing young women who are only concerned about the latest shoes and handbags. Truth be told, the shopaholic often suffers from emotional problems, has low self-esteem, and desires the approval of other people. Positive encouragement is a great way to help the addict follow constructive advice. Let the person realize that self-worth is not related to the items that they buy.

A shopping addict also has trouble controlling impulsive behavior, which can be addressed by dealing with the underlying issues. Finally, the shopaholic often has a profound sense of materialism, with the assumption that affection and admiration can also be bought. A real social connection with other people helps to reduce this problem.

How to Treat Shopping Addicts

According to WebMD, the origin of addictions remains unknown, although some evidence indicates that the addictive behavior may be partially exacerbated by genetics. As such, no standard treatments for shopping addiction are available, and current treatments involve a couple of sophisticated approaches. For instance, antidepressants may be prescribed to shopping addicts who have also been diagnosed with underlying depression. Therapy, on the other hand, involves addressing maladaptive behaviors and cognitive processes. Support groups and credit counseling are also used in dealing with shopaholism.

Deciding Between Shopping Addiction Solutions

Different people respond well to different therapies. For changing unproductive thought patterns, such as negative thoughts that influence the behavior regarding money and shopping, one approach may involve cognitive behavioral therapy.

Sharing experiences with people in an empathetic atmosphere is available via Debtors Anonymous, an organization that offers a free 12-step program for people who want to stop acquiring unsecured debt. If you prefer self-help, you can buy books or join online support communities. For help in managing debts, you can try credit counseling. Companies who offer this service also have debt management plans to help you create reasonable payment arrangements with your creditors.

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Where to Find Shopping Addiction Treatment for a Friend or Family Member

If your own efforts are not working and you want to seek outside help, you can consult professionals or organizations to treat shopping addiction. Remember, recovery begins with acknowledging the addiction and seeking help.

Given all the personal and professional measures available, overcoming shopaholism is entirely possible. On the other hand, breaking free from this insatiable need to spend requires time and effort. You can’t expect recovery to happen in a few days. In fact, temptations and relapses can happen while attempting to change for the better. Patience and perseverance are essential when trying to defeat your addiction. Give us a call at to start the recovery process.

SHOPPING ONLINE

Exercise 31.

THE PROS AND CONS OF SHOPPING ONLINE

1. Study the following information. Speak about online shopping.

Find great deals online, but be safe about it

More people than ever before are using the web to shop for a wide variety of items, from houses and groceries to shoes and airplane tickets. In April 2017, 40 percent of internet users were buying several things each month online, and that figure is expected to double by 2020. Being able to shop and buy online comes with several significant benefits, but it comes with a few disadvantages as well that you should know about.

Online shopping offers many distinct advantages, including: Convenience: In comparison to a brick-and-mortar store with fixed hours,

online shopping venues are available to shoppers any time of the day or night. This is especially useful for moms with small children, people who are homebound, people who work days, and in times of inclement weather.

Price comparisons: When you visit a store, you most likely settle for whatever price the vendor has placed on a particular item. Not so with online shopping—you compare prices from hundreds of different vendors.

Discounts and notifications: Online stores want to keep you as a customer, so they may offer deep discounts, rewards, and cash back in your pocket if you sign up for their newsletters. They, they can keep you apprised of upcoming sales you wouldn’t have otherwise known about.

Infinite choice: Shelf space in a brick-and-mortar store is limited, which means that your variety of goods is limited. Not so with an online store—the choices are overwhelmingly abundant. If you don’t see what you want at one store online, you can move on to the next one. As the consumer, you have the power to do that.

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Easy access to consumer reviews: It’s easy to access consumer reviews for pretty much any product you can think of online, which makes for informed purchases. Not sure you’re up to buying something? Look at the reviews from other consumers, and you’ll be better able to make an informed decision.

No pressure sales: We’ve all experienced awkward overtures by eager salespeople. You don’t have to put up with that online at all.

The Cons of Shopping Online

A few disadvantages might deter customers from buying goods online: You can’t try things on. If you’re buying a clothing item, you can’t feel

the material, try it on, and see how it’s made. Unless you know your measurements and are familiar with the brand of clothing offered, this could end up being a bad experience. Most stores online make it easy for you to return your item for this reason. Clothing websites usually post detailed measurement and fabric information to minimize returns.

You can’t always talk to someone immediately. If you have a question about what you’re looking at, you may have to wait 24 hours to get a question answered. This situation is improving as many sites have added "instant chat" to address concerns and answer questions on the spot.

Privacy and security: Privacy and security are legitimate concerns for any online shopper, but there are precautions you can take to make sure your transaction is a safe one. For example, paying attention to HTTPS protocols, installing free spyware removal tools, knowing how to identify online scams and hoaxes, surfing anonymously, and keeping your web usage private are all smart ways to address any privacy and security issues.

Online Shopping: It’s Here to Stay

There’s nothing quite like the convenience of ordering something online, and while shopping on the web does have some disadvantages, the advantages far outweigh the cons.

(by Jerri Collins Lifewire, 2018)

2. Study the following information. Speak about online shopping.

HOW DOES ONLINE BUYING WORK?

Shopping online is just like heading out to the store. You can buy all the same things from your home computer and can sometimes even get access to better sales.

Finding a Product

When you shop online, you have to start by searching for a product. This can be done by visiting a store’s website or, if you are not aware of any store that has the particular item you are looking for or you’d like to compare prices between stores, you can always search for the items with a search engine and compare the results.

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