книги / PRactice Book

3.With regard to people policies in the companies, they may be reliable and flexible.

4.The practice of playing jokes at colleagues may not improve the relations in your department.

Ex.7

Translate into English «сокращать/увольнять персонал» and «нанимать персонал». Give synonyms (as many as possible), explain the difference between them

Ex.8

Match the sentences on the right with those on the left

Ex.9

Make up a story with the phrasal verbs

Ex.10

Change Russian words into English ones

More and more companies are relying on временная help to balance their workload. If 20 hour work a week is needed on an заказ it is more cost effective to use a фрилансер for 20 hours a week than to hire сотрудника на полную ставку who is busy only half a time. The недостаток is that some firms use временная help to обойти законы и предписания that относятся to employees. The firm may сэкономить деньги, but временные сотрудники are denied стандартные льготы для постоянных сотрудников.

Generally, a фрилансер is not expected to следовать to the rules, которым подчиняются постоянные сотрудники. A фрилансер is an independent работник по контракту. Среди пунктов, указанных в контракте фрилансера should be the собственность of work, produced by the фрилансер, сохранение конфиденциальности, условия оплаты его труда.

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Ex.11

Role Play

Background

SLIM GYMS owns and operates 6 health and leisure clubs in Manhattan. The clubs appeal mainly to people aged 20-40. All the clubs have a gymnasium, with the latest equipment, an aerobics studio, a swimming pool, sun desks, a cafe´, bar and club room. Three of the clubs are located in areas where large numbers of Spanish, Chinese and Italians live.

In recent months, Slim Gyms’ profits have fallen sharply. Many members haven’t renewed their memberships and the club has been unable to attract a sufficient number of new members. Slim Gyms recently advertised for a General Manager. His/Her main task is to boost sales at the clubs and increase profits.

Task

You are directors of Slim Gyms. Study the file cards on the four shortlisted candidates. Hold a meeting to discuss the strengths and weaknesses of each person. Try to agree on who seems to be the best candidate for the job.

Name: Guido Passerelli

Age: 52

Marital status: Married, with three children Education: Bronx High School

Experience: Former American football player. Ran a small business for several years finding locations for film companies. Recently organised stunts* for a major film company.

Outstanding achievement: I was 5th in the New York marathon when I was aged 34;

Skills: Fluent Italian and Spanish. Speaks English fairly well, but with an Italian accent and is sometimes hesitant.

Personality/appearance: Tall, handsome, tanned. Very self-confident. Wore a designer jacket and expensive designer tie at the interview.

Comments: Many interesting ideas for improving Slim Gym's profits. For example, thinks members should get a 50% discount off their subscription fee if they introduce a friend. Wants Slim Gyms to aim at all age groups. Believes his organising ability is his best quality. Expressed his points of view forcefully, sometimes arguing heatedly with the interviewer.

* actions in a film that are dangerous. They are usually performed by a stunt man or woman instead of by an actor

Name: David Chen

Age: 40

Marital status: Single

Education: Master's degree in Business Administration (Hong Kong University); Diploma in Physical Education (New University of Hawaii)

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Experience: Several jobs in various companies before joining a large university as Sports Administrator. Has organized many sports events for the university.

Outstanding achievement: 'I have a black belt in karate.'

Skills: Numerate, extensive knowledge of computer programs. Fluent Chinese and English, some Italian.

Personality/appearance: Dressed in a formal dark suit but looked relaxed. Quiet, determined, polite and diplomatic. Asked many questions during the interview. Was rather shy if he didn't know the answer to a question.

Comments: Believes Slim Gyms should increase its services, for example, offer classes in salsa dancing, open a small boutique at each club selling sports equipment, etc. It should immediately cut costs by 10% in all areas of its business. Thinks his honesty is his best asset. Has an interest in all Eastern contact sports: judo, karate, aikido, etc

Name: Gloria Daniels

Age: 36

Marital status: Married, with two children

Education: Diploma in Sports Management (Massey University, New Zealand)

Experience: Worked for three years for a chain of fitness centres. Joined Johnson Associates, an organisation promoting top sports personalities. Has travelled all over the world for the last ten years negotiating contracts with sportspeople.

Outstanding achievement: 'I negotiated a successful deal with Hank Robbins, the famous baseball player. We promote him exclusively.'

Skills: Has an elementary knowledge of Spanish and Italian. Was good at all sports when younger. Considered becoming a professional tennis player.

Personality/appearance: Wore a very expensive dress at the interview. Film star looks. Charismatic, over-confident 'l like to win at everything I do, and usually I succeed. That's why I'm so good at my present job.'

Comments: Thinks Slim Gyms should raise more money by offering shares to wealthy individuals. In her opinion, Slim Gyms should immediately hire a firm of management consultants to review all its activities. In the interview, she seemed to be very competitive. Would she be a good team player?

Name: Martine Lemaire

Age: 32

Marital status: Divorced, with two children

Education: Degree in biology (Sorbonne, France); Master's degree in Dietetics (Yale University, US)

Experience: Worked for five years as a dietician in a

hospital. Had a year off work when her health broke down because of stress. Joined a company selling health and skin-care products. For the last three years has been Assistant Sales Manager.

Outstanding achievement: I am proud of raising a family successfully while working full-time.'

Skills: Fluent French, good Spanish. Speaks and writes English fluently.

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Personality/appearance: Well-dressed in fashionable clothes. Dynamic and ambitious. Sometimes assertive during the interview: “Nothing will stop me achieving my goals”.

Comments: Her main idea for increasing profits: spend a lot of money on multimedia advertising and offer big discounts to new members. Believes her strongest quality is her creativity. In her leisure time, she runs a weekly aerobics class and also manages a local baseball team at the weekend

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Chapter 15

Multicultural Communities

Essential Vocabulary

A discrepancy – a small fact or detail that is different from what you expected, especially one that makes you think that smth is wrong. E.g. Whenever he works out his accounts there are always discrepancies.

An upheaval – a sudden great change that is difficult to deal with and makes people completely change their way of living or thinking. E.g. 1989 was a year of political upheaval in Eastern Europe.

To donate – to give smth such as money or blood, to an organization that does things to help the public, or to help people who are poor, sick, hungry, etc.

To trifle To demean

To denigrate Multicultural diversity To confront injustice To outlaw Community affairs To gain

To obtain

To operate a business Whitedominated workplace To spearhead

To raise money for an organization

Word Combinations and Phrases

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Exercises

Ex.1

Read the following words. Look up their pronunciation in a dictionary

Multiculturalism, trifle, a discrepancy, finance, organization, amid, rationale, rational, to contribute.

Ex.2

Find all the combinations with the word “matter” in the chapter, explain their usage and meaning

2. Give English equivalents to the following

Делать вклад во что-то; снабжать, обеспечивать чем-то; выставлять свою кандидатуру; быть посредником между кем-либо; составлять; получить, наследовать; выполнять что-либо, подчиняться чему-либо.

Ex.4

Figure out mistakes in the following sentences

1.Material comodities are a important part of any comunity.

2.The number of asians well enhance five fold.

3.While-dominatyng walkplace are conserned with rapidely-growing people of kolor segment.

4.You had better never not demeanor your contreparts for they will always cofront this sosial unjustice.

5.Its astounding that you can easily cease all the details immideately.

Ex.5

Change the words in capitals so that they fit the context both lexically and grammatically

It must ACKNOLEDGE that widely-spread prejudices increasingly become HURDLE on the way of creating OUTSPEAK atmosphere within a CULTURE company. Therefore ELIMINATE of this problem should appear of primary importance. Actually there is a way out. We personally believe that OUTLAW social JUST , it is possible to cope with this COMPLICATE issue.

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Ex.6

Paraphrase the following sentences using essential vocabulary and word combinations and phrases

1.Community activities should be run by a professional.

2.By slandering others you humiliate yourself.

3.To say that a company enjoys a sales boom there should be a 100% of index rise.

4.The differences in the top management viewpoints made ordinary employees feel

5.ill at ease.

6.In case a PR graduate applies for a high position he should prove the fact he

7.possesses all the characteristic features of a good practitioner.

Ex.7

Translate the following sentences from Russian into English

1.Не надо шутить со мной! Это слишком серьезно для меня.

2.Вряд ли можно с уважением относиться к тому, кто унижает и порочит других.

3.Компании, которые игнорируют проблемы национальных меньшинств, действуют на свой страх и риск.

4.Это событие вызвало массовые волнения и привлекло внимание общественности к тем организациям, которые имеют проблемы в отношениях с национальными и иными меньшинствами.

5.Передовые компании осознают, что они несут социальную ответственность перед обществом.

6.Социальные и политические перевороты заставляют компании противостоять несправедливости, с которой сталкиваются некоторые социальные группы.

7.Общественные организации призывают объявить злоупотребление своим положением и моральное преследование вне закона.

8.Руководство компании проявило твердость и решило не поддаваться на провокации.

9.В наше время компании вынуждены подчиняться многим законам и требованиям. Они строго соблюдают правила охраны окружающей среды

и не уклоняются от ответственности в случае правонарушений с их стороны.

10.« Синдром стеклянного потолка» все еще является препятствием на пути карьерного роста современных женщин. Но недалеко то время, когда женщины займут свое место среди директоров компаний.

11.Его доход вырос в пять раз за последний год.

Ex.8

Make up a speech on the topic “Multicultural Communities in Russia”

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Ex.9

Grammar Point: answer yes, no or not sure to each of the questions below

1.You should have chosen her for the team. Was she chosen for the team?

2.He must have made over 30 changes to the project. Did he make over 30 changes to the product?

3.They needn’t have spent so much time on the report. Did they spend too much time on the report?

4.They could have prepared better if they’d had more time. Did they prepare as well as they wanted to?

5.The team would have been stronger without him. Was the team as strong as it could be?

6.Sylvia may have arrived by now. Has Sylvia arrived yet?

7.Thomas should have reached Barcelona by now. Has Thomas reached Barcelona?

8.They couldn’t have done enough research as the launch was a failure. Did the team do enough research?

Ex.10

Role play the following situation:

A team of six multinational staff is managing a number of apartment blocks in Nice, France. However, one of the team members is unhappy. He thinks he is being discriminated. A team leader is concerned about it and tries to find out the reasons of dissatisfaction and a solution of the problem.

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Chapter 16

Consumers

Essential Vocabulary

Guidelines – instructions about the best way of doing smth, especially smth that could be difficult or dangerous. E.g. For your own safety try to follow these basic guidelines when out in a boat.

Grievance – Smth that makes you feel you have been unfairly treated and that you complain about. E.g. We would like to tell the management our grievances regarding working conditions.

Product or performance deficiency mean that a product or performance do not contain as much of a particular substance or do not have as much of a particular quality as is necessary.

A lead story To chronicle

To penetrate the clutter Tried and true PR techniques Advance claims

To handle complains To encompass activities Established customers

To inspire customer confidence

Word Combinations and Phrases

Exercises

Ex.1

Read the following words. Look up their pronunciation in a dictionary

Host, deficiency, ombudsman, objective, access, array, grievance, bureaucracy.

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Ex.2

Find all the meanings of the above-written phrasal verbs and make up sentences of your own with all of them

Ex.3

Insert the word “to consume” into the blanks changing it where necessary

1._________is considered to be a relatively recent concept.

2.Today a massive government bureaucracy attempts to protect _____against abuses.

3.The Justice Department has had _______affairs section in its antitrust division since 1970.

4.The FTC, perhaps more than any other agency, has vigorously enforced _______

protection.

5The FDA is responsible for protecting _______ from different hazardous items.

Ex.4

Change Russian words into English

The потребительское movement has attracted a множество of activists in recent years. Private testing organizations, which оценивают and информируют потребителей about potential dangers, приобрели широкое распространение. Perhaps the best known, Союз потребителей, was formed in 1936 to test products across a wide spectrum of industries. It publishes the results in a ежемесячном magazine, Consumer Reports, which получают about 3.5 million readers. Often an

оценка in Consumer Reports, either позитивная или негативная, greatly affects how customers рассматривают particular products. Consumers Union also produces books, a column for 450 newspapers, and monthly очерки for network television. Consumers also have begun taking a more active role in their own событиях. Obviously, few organizations can позволить себе уклониться от ответственности to consumers.

Ex.5

Paraphrase the following sentences using the studied vocabulary

1.They had to defend themselves as they were subjected to criticism for numerous risks of their brand new product.

2.Any company is bound to do its best in order to reinforce customer confidence.

3.Every employee, who is involved in company’s activities up to his ears, should be rewarded properly.

4.The Hindu religion includes many widely differing forms of worship.

5.Everyone who has a legitimate complaint about the company can take it to the arbitration committee.

Ex.6

Give Russian equivalents to the following

1.To live up to advance claims

2.Established customers

3.To handle complaints

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