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O.S. Mishurovskaya
International Institute of Business Education (MIBO)
Murmansk, Russia
THE PUBLIC RELATIONS’ SPECIFIC CHARACTER OF WORK OF CULTURAL INSTITUTION IN MODERN CONDITIONS
Abstract. Article presents analysis of the problem of Public Relations’ specific character of work of some modern institution of culture. The author studies the interaction this organizations and the potential audience. There is the research of communicative specific of some institution of culture.
Key words: institution of culture, Public Relations, communication, information technology.
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