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B.G. Sokolov
Saint-Petersburg State University
Saint-Petersburg, Russia
THE IMPERATIVE OF LOW-COST AIRLINE
Abstract. The creation of a modern model of travel occurs under the influence of “the imperative of low-cost airline”. The modern model of travel generated by the tourist industry of mass global culture eliminates the zone of the Other and risk than has been traditionally associated with travel and pilgrimage. Model “low-cost airline”, considered as an imperative, builds modern “type of the potlatch” where the object of destruction is not so much the subject, but the individual I and his “life-world”.
Key words. Travel, mass culture, globalization, contemporary potlatch.
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