4988
.pdfto collect analyze and synthesize data |
собирать, |
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анализировать |
и |
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синтезировать данные |
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provided by |
предоставленный … |
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client or manufacturer |
клиент или производитель |
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to prepare clear recommendations |
готовить чёткие рекомендации |
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through drawings, models and verbal |
при помощи чертежей, макетов и |
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descriptions |
словесных описаний |
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field of industrial design |
область промышленного дизайна |
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to encompass |
включать |
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astronaut's space vehicle |
космический корабль |
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to involve |
включать, предусматривать |
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man-made product |
созданный |
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руками |
человека |
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(рукотворный) |
продукт |
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to improve look, feel, and function |
улучшать вид, ощущение и функцию |
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to carry a product |
вести продукт |
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from an initial idea on paper and computer- |
от первоначальной идеи на бумаге и |
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assisted design to a physical prototype |
автоматизированного |
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проектирования |
до |
опытного |
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образца |
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final product |
конечный продукт |
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multi-function cellular phone |
многофункциональный |
сотовый |
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телефон |
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truck |
грузовик |
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household appliances |
бытовая техника |
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running shoes |
кроссовки |
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product packaging |
упаковка продуктов |
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a simple object |
простая вещь |
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to undergo extensive planning |
проходить |
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экстенсивное |
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планирование |
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industrial design perspective |
концепция промышленного дизайна |
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to consider the appearance and function |
принимать |
во |
внимание внешний |
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вид и назначение |
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practicality and durability |
практичность |
и |
прочность |
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(долговечность) |
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physical characteristics |
физические характеристики |
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consumer |
Потребитель |
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comfort and fatigue factors |
показатель |
удобства и |
усталостной |
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прочности |
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extended use |
длительное применение |
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environmental and safety concern |
забота о безопасности и защите |
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окружающей среды |
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client's budget |
бюджет клиента |
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to give form to |
придавать форму … |
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10 |
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mass-manufactured products |
промышленные изделия фабричного |
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производства |
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to place emphasis |
придавать значение, выделять |
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product aspects |
свойство продукта |
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to relate to human needs and interests |
быть связанным с потребностями и |
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интересами человека |
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to require |
требовать |
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understanding |
понимание |
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visual, tactile |
визуальный, |
тактильный, |
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осязательный, |
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safety and convenience criteria |
критерии безопасности и удобства |
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with concern for the user |
с заботой о потребителе |
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to control technical processes |
отслеживать |
(контролировать) |
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технические процессы |
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requirements for manufacture |
требования к процессу изготовления |
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marketing opportunities |
возможности сбыта |
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economic constraints |
экономическое ограничение |
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servicing process |
техническое обслуживание |
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to ensure |
гарантировать, обеспечивать |
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to use materials and technology effectively |
использовать |
материалы |
и |
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технологию эффективно |
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comply with |
подчиняться |
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legal and regulatory requirements |
стандартные |
нормативные |
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требования |
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to consult on a variety of problems |
консультировать |
по |
многим |
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вопросам |
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concerned with a client's image |
связанный с имиджем клиента |
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development of communication systems |
усовершенствование |
систем |
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коммуникации |
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interior space planning |
планирование |
внутреннего |
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пространства |
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exhibit design |
проект экспозиции |
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advertising devices and packaging |
рекламные средства и |
способы |
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упаковки |
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related services |
сопутствующие услуги |
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bear contractual responsibilities to clients |
нести договорную ответственность |
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перед клиентами |
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protect the public safety and well-being |
защищать |
общественную |
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безопасность и благополучие |
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respect the environment |
беречь, щадить окружающую среду |
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observe ethical business practice |
соблюдать |
этику |
деловых |
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отношений |
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11 |
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3. Pair work. Match the words and phrases to their translation and make sentences about industrial design:
a)
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design |
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включать |
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collect, analyze and synthesize data |
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с выгодой, как для потребителя, так и |
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производителя |
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provided by the client or manufacturer |
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улучшать функционирование, ценность |
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и внешний вид товара |
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professional services |
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готовить чёткие рекомендации |
|
|
|||
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through drawings, models and verbal |
|
область промышленного дизайна |
|
|
|||
|
descriptions |
|
|
|
|
|
|
|
|
to encompass |
|
замысел, проект |
|
|
|
|
|
|
to improve the function, value and |
|
собирать, |
анализировать |
и |
|
||
|
appearance of products |
|
синтезировать данные |
|
|
|||
|
for the benefit of both user and |
|
предоставленные |
клиентом |
или |
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||
|
manufacturer |
|
производителем |
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|
|
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to prepare clear recommendations |
|
услуги профессионального характера |
|
||||
|
field of industrial design |
|
при помощи чертежей, макетов и |
|
||||
|
|
|
словесных описаний |
|
|
|
||
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b) |
|
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|
|
astronaut's space vehicle |
|
|
конечный продукт |
|
|
|
|
|
man-made product |
|
|
многофункциональный сотовый телефон |
||||
|
to improve look, feel, and function |
|
|
упаковка продуктов |
|
|
||
|
to carry a product |
|
|
бытовая техника |
|
|
|
|
|
an initial idea on paper |
|
|
кроссовки |
|
|
|
|
|
computer-assisted design |
|
|
космический корабль |
|
|
||
|
a physical prototype |
|
|
созданный руками человека продукт |
||||
|
final product |
|
|
улучшать вид, ощущение и функцию |
||||
|
multi-function cellular phone |
|
|
вести продукт |
|
|
|
|
|
truck |
|
|
первоначальная идея на бумаге |
|
|
||
|
household appliances |
|
|
автоматизированное проектирование |
||||
|
running shoes |
|
|
опытный образец, модель |
|
|
||
|
product packaging |
|
|
грузовик |
|
|
|
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|
c. |
|
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|
|
|
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to undergo extensive planning |
|
|
показатель удобства и усталостной |
|
|||
|
|
|
|
прочности |
|
|
|
|
|
industrial design perspective |
|
|
свойства продукта |
|
|
|
|
|
to consider the appearance and function |
|
|
забота о безопасности и защите |
|
|||
|
|
|
|
окружающей среды |
|
|
||
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practicality and durability |
|
|
придавать значение, выделять |
|
|
||
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consumer |
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простая вещь |
|
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comfort and fatigue factor |
|
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проходить |
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экстенсивное |
|
|
|
|
12 |
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|
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планирование |
|
|
|
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extended use |
концепция промышленного дизайна |
|||
|
environmental and safety concern |
принимать во |
внимание |
внешний |
|
|
|
вид и назначение |
|
|
|
|
to place emphasis |
практичность |
и |
прочность |
|
|
|
(долговечность) |
|
|
|
|
product aspects |
длительное применение |
|
|
|
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to require |
потребитель |
|
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a simple object |
требовать |
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d) |
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safety and convenience criteria |
с заботой о потребителе |
|
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visual, tactile |
подчиняться |
стандартным |
||
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|
нормативным требованиям |
|
||
|
to control technical processes |
требования к процессу изготовления |
|||
|
to use materials and technology effectively |
техническое обслуживание |
|
||
|
interior space planning |
критерии безопасности и удобства |
|
||
|
to ensure |
визуальный, тактильный |
|
|
|
|
protect the public safety and well-being |
отслеживать |
(контролировать) |
||
|
|
технические процессы |
|
|
|
|
with concern for the user |
использовать |
материалы |
и |
|
|
|
технологию эффективно |
|
|
|
|
comply with legal and regulatory |
планирование |
внутреннего |
||
|
requirements |
пространства |
|
|
|
|
requirements for manufacture |
гарантировать, обеспечивать |
|
||
|
servicing process |
защищать |
общественную |
||
|
|
безопасность и благополучие |
|
||
Writing & Speaking
4. Group work. Look at the picture and think what you can speculate about the human activity depicted in the picture. Individually write down everything that you associate with this human activity. Then, share your ideas with your group.
The following questions can be helpful:
1. What sphere of human activity is depicted in the picture?
2. When and where did it emerge? What were the first results of this activity? 3. What does this profession deal with and what do these professionals do?
4. How does this activity influence people’s life?
13
5.Group work. Report your ideas to the class.
6.Structure the received information in the form of the cluster:
Professional activity
III. Realization (Осмысление)
Reading & Speaking
7.Read the text and answer the following questions:
1.What is industrial design?
2.How do industrial designers develop concepts?
3.In what way do they prepare recommendations?
4.What does the field of industrial design encompass?
5.What does industrial design involve?
6.How do industrial designers work with a product?
7.What factors does an industrial designer consider?
8.What do industrial designers place emphasis on?
9.What do they control?
8.Read the text once again and make marginal marks (пометки на полях):
√ I knew it
+ New information
- The information contradicts my knowledge (противоречит моим представлениям) ? The information isn’t enough or understandable (непонятна или недостаточна)
9. Get ready to answer the following questions after reading the text:
1.What did you know about industrial design before reading the text?
2.What information did you find new reading the text?
3.What information contradicts your knowledge?
4.What information isn’t enough or understandable for you?
What is industrial design?
Industrial design (ID) is the professional service that creates and develops concepts for manufactured products. These concepts improve the function, value and appearance of products for the benefit of both user and manufacturer. Industrial designers develop these concepts by collecting, analyzing and synthesizing data provided by the client or manufacturer. They prepare clear recommendations through drawings, models and verbal descriptions.
14
The field of industrial design encompasses designs for everything from a child's toy to an astronaut's space vehicle. Industrial designers create man-made products and improve their look, feel, and function. Industrial designers carry a product from an initial idea on paper and computer-assisted design to a physical prototype and final product. Multi-function cellular phones, trucks, household appliances, running shoes, and product packaging are all results of industrial designers’ jobs. A chair is a good example of a simple object that undergoes extensive planning from an industrial design perspective. A designer needs to consider not only the appearance and function of the chair but also these factors:
∙practicality and durability of the materials;
∙physical characteristics of the consumers most likely to use that particular
chair;
∙comfort and fatigue factors related to extended use;
∙environmental and safety concerns;
∙the client's budget.
Industrial designers give form to all mass-manufactured products in our culture. In their professional activity industrial designers place emphasis on the product aspects that relate to human needs and interests. It requires understanding of visual, tactile, safety and convenience criteria, with concern for the user.
Industrial designers also control technical processes and requirements for manufacture; marketing opportunities and economic constraints; and servicing processes. They work to ensure that design recommendations use materials and technology effectively, and comply with all legal and regulatory requirements.
Specialists in industrial design often consult people on a variety of problems concerned with a client's image. This activity also includes development of communication systems, interior space planning, advertising devices, packaging and other related services.
Industrial designers, as professionals bear contractual responsibilities to clients, protect the public safety and well-being, respect the environment and observe ethical business practice.
10. Read the text once again and fill in the “margi nal chart”:
√ |
+ |
- |
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? |
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I knew that |
I didn’t know that |
The |
information |
The |
information |
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about … contradicts |
about |
… |
isn’t |
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my |
knowledge |
enough |
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or |
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because … |
understandable for |
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me, because … |
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15
Reflection (Размышление) Listening & Speaking
11. Match the words from two columns to create a phrase and make sentences to use them in your own text entitled “M y concept of industrial design”. Share your ideas with the partner.
to create and |
man-made products |
to improve |
look, feel, and function |
for the benefit |
on paper |
to collect, |
develop concepts |
prepare |
the function, value and appearance of |
|
products |
through drawings, |
the appearance and function |
to create |
analyze and synthesize data |
to improve |
prototype and final product |
from an initial idea |
models and verbal descriptions. |
|
|
a physical |
clear recommendations |
consider |
of both user and manufacturer |
12. Match the words from two columns to create a phrase and make sentences to use them in your own text entitled “ Industrial designer’s activity”. Share your ideas with the partner.
to give |
materials and technology effectively |
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place |
with |
all |
legal |
and |
regulatory |
|
requirements. |
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relate |
the public safety and well-being |
|
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require |
form to mass-manufactured products |
||||
with concern |
emphasis on the product aspects |
||||
control |
to human needs and interests |
|
|||
use |
understanding of visual, tactile, safety and |
||||
|
convenience criteria |
|
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comply |
for the user |
|
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protect |
technical processes and requirements for |
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|
manufacture |
|
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|
|
Reflection (Размышление) Listening & Speaking
13. Make a presentation about architecture profession according to the text and present it to the class. Get ready to discuss it answering questions
Writing
14. Make a “sinkwein” (a poem consisting of 5 lines ) about industrial design.
16
Listening & Speaking
15. Ground your “sinkwein” about industrial design and present it to the class. Get ready to discuss different points of view answering questions. The following example and the plan can be helpful:
Tourism
Exciting, attractive,
Surprises, relaxes, gladdens
A great opportunity to enjoy life
Relaxation!
Plan
I. Introduction
II. Main body:
a.an exciting and attractive activity
b.a surprising, relaxing and gladdening travelling
III. Conclusion: relaxation; an opportunity to enjoy life
16. Create a poem about industrial design. Ground your poem and present it to the class. Get ready to discuss different points of view answering questions
Unit 3
THE INDUSTRIAL DESIGNER’S JOB
I. Warming up (Разминка)
Listening & Speaking
1. Reflect on the following proverb about the master hand (мастер, специалист), interpret it and share your ideas with the class.:
“He works best who knows his trade”.
master hand |
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мастер, специалист |
to try hand at |
|
попробовать (свои) силы (в чем-л.); |
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попытаться впервые сделать (что-л.) |
ins and outs of the job |
|
тонкости работы |
professional knowledge and experience |
|
профессиональные знания и опыт |
to gain work experience |
|
приобретать опыт работы |
to adopt experience |
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перенимать опыт |
to exchange experience |
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обмениваться опытом |
self-improvement |
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самосовершенствование |
|
17 |
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to improve oneself in job |
совершенствоваться |
|
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to master new knowledge and |
овладевать |
новыми |
знаниями, |
technologies |
технологиями |
|
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know one’s trade |
знать свое дело |
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Gifted hands |
золотые руки |
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Gift |
Подарок, талант, дар |
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He is a wizard with his hands. |
У него золотые руки. |
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Recognize services |
Ценить услуги |
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set a high value on somebody’ services |
высоко ценить услуги |
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Enjoy the fruits of labour |
Пользоваться плодами труда |
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the fruits of labour |
плоды труда |
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2. Group work. Reflect on the following quote about a designer, interpret it and share your ideas with the class. Get ready to discuss different points of view answering questions and persisting in your own opinion. The following words can be helpful:
“A designer can mull over complicated designs for m onths. Then suddenly the simple, elegant, beautiful solution occurs to him. When it happens to you, it feels as if God is talking! And maybe He is.” Leo Frankowski
reflect on |
размышлять о |
complicated design |
сложный проект, замысел, план |
complex project |
сложный проект |
mull over |
обдумывать, размышлять о |
elegant, beautiful solution/clear-cut |
прекрасное/ясное решение |
solution |
|
simple/tailor-made solution |
простое решение |
occur to/ enter someone's head |
приходить в голову |
happen to |
происходить с |
One gets the impression/ you get the |
создаётся впечатление |
impression that |
|
It seems to you |
Вам кажется |
II. Evocation (Вызов) Writing, Listening & Speaking
3. Read the following terms and phrases, mind their pronunciation:
inventor |
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изобретатель, выдумщик |
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turn into a marketable product |
|
превращать в |
товарный продукт |
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(ходовой товар) |
|
consumer-friendly item |
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товар (изделие,вещь) не наносящий |
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вреда потребителю |
|
fill consumers’ needs |
|
удовлетворять |
потребности |
|
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потребителей |
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18 |
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be responsible for look of products |
отвечать за внешний вид изделий |
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consume |
|
потреблять |
|
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|
|
style manufactured goods |
модернизировать |
промышленные |
||||
|
|
товары |
|
|
|
|
household products |
товары для дома |
|
|
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food packaging |
|
упаковка для пищевых продуктов |
||||
consumer electronics |
бытовая электронная аппаратура |
|||||
household appliances |
бытовая техника |
|
|
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medical equipment |
медицинское оборудование |
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consider |
|
учитывать, рассматривать, обсуждать, |
||||
|
|
обдумывать |
|
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|
|
usability, ergonomics and aesthetics |
практичность, эргономика, эстетика |
|||||
common mass-produced items |
обычные |
|
товары |
|
массового |
|
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производства |
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to improve the design, function and |
улучшить конструкцию, |
функцию и |
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marketing |
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сбыт |
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familiar look of brand |
привычный вид фабричной марки |
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job description |
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описание работы |
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introduction of a |
product |
внедрение продукта |
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introduce |
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вводить (в употребление), вносить, |
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внедрять |
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make something |
a reality |
реализовать что-либо |
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involved process |
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сложный процесс |
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present options to the client |
представлять изделия клиенту |
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computer rendering |
изображение на компьютере |
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computer-aided design (CAD) program |
программа |
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автоматизированного |
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проектирования |
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photo imaging software |
программное |
обеспечение обработки |
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изображений |
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create 3-dimensional mock-ups |
создавать трёхмерные модели |
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visualize the final results |
наглядно |
представлять |
конечные |
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результаты |
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customary first step |
традиционный первый шаг |
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express needs and wants |
выражать потребности и пожелания |
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initial meeting |
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первая встреча |
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discuss the pros and cons of the |
обсуждать доводы за и против |
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presentation |
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презентации |
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modifications |
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видоизменение |
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meet the client’s needs |
удовлетворять запросы, |
потребности |
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клиента |
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finalize a model |
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придавать |
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окончательную форму |
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модели |
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product testing |
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тестирование изделия |
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19 |
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