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4. Pair work. Match the words and phrases to their translation and make sentences about the designer’s job:

a)

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5. Individual work. Read the following key words and make your own text reflecting your own view on the industrial design profession. Entitle the text:

Create and develop concepts for manufactured products, improve the function, value and appearance of products, prepare clear recommendations, through drawings, models and verbal descriptions, improve look, feel, and function, to consider the appearance and function, from an initial idea on paper and computer-assisted design to a physical prototype, give form to mass-manufactured products, turn an idea into a marketable product, style manufactured goods, be responsible for look of products, visualize the final results, to create computer renderings with CAD programs, to create 3-dimensional mock-ups, to check functionality, iron out design problems or make improvements.

6. Individual work. Present your text to the class. Get ready to answer questions and discuss different points of view persisting in your own opinion (See appendix 1.)

III. Realization (Осмысление) Reading & Speaking

7. Read the following terms and phrases, mind their pronunciation:

III. Realization (осмысление)

Reading

8. Read the text and find answers to the following questions:

1.What does an industrial designer do?

2.What is his job?

3.What are industrial designers responsible for?

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4.What does an introduction of a new product begin with?

5.In what form do they present options to the client?

6.How is the product tested?

7.What skills are vital for an industrial designer? Why?

What Does an Industrial Designer Do?

An industrial designer is the person who takes the ideas or concepts of an inventor or engineer and turns it into a marketable product. His job is to analyze an idea and create an item or product that is consumer-friendly and fills a need.

Industrial Designer Job Duties

Industrial designers are responsible for the look of many of the products which people buy and consume every day. The job of an industrial designer to create, plan and style manufactured goods, including automobiles, household products, food packaging, consumer electronics and medical equipment.

An industrial designer considers the usability, ergonomics and aesthetics of common mass-produced items to improve the design, function and marketing of these items. Industrial designers are responsible for the familiar look of brands and products like Jeep, iPods and the Coke bottle.

Job Description

The introduction of a new product generally begins as a concept in someone’s mind, so making it a reality is commonly a long and involved process. The designers create and sketch several different design ideas and present these options to the client. The next step is to create computer renderings with CAD programs and graphic design or photo imaging software; they also create 3-dimensional mock-ups to help clients visualize the final results.

A customary first step in the process is to present a concept to the client based on the needs and wants expressed by the client at the initial meeting. This concept may be a computer generated image, a three dimensional model or a drawing. The client and designer normally discuss the pros and cons of the presentation and decide what modifications are necessary. This process continues until a model that meets the client’s needs is finalized.

The next step is normally product testing. This phase may include putting the prototype through experiments to check its functionality, iron out design problems or make improvements. Consumer testing or focus groups are also commonly used to get feedback on the product features and usability.

Regardless of the path an industrial designer takes, his creativity is his greatest asset. He is also required to be proficient in computer aided design concepts and applications. Excellent communication skills are required for him to effectively exchange ideas with clients.

Career Skills

Industrial design is a combination of art and engineering; drawing skills, creativity and technical knowledge are critical. Industrial designers must have a good sense of color, balance and proportion, as well as good verbal and written communication skills.

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Analytical skills. Industrial designers use logic or reasoning skills to study consumers and recognize the need for new products.

Artistic ability. Industrial designers sketch their initial design ideas, which are used later to create prototypes. As such, designers must be able to express their design through illustration.

Computer skills. Industrial designers use computer-aided design software to develop their designs and create prototypes.

Creativity. Industrial designers must be innovative in their designs and the ways in which they integrate existing technologies into their new product.

Interpersonal skills. Industrial designers must develop cooperative working relationships with clients and colleagues who specialize in related disciplines.

Mechanical skills. Industrial designers must understand how products are engineered, at least for the types of products that they design.

Problem-solving skills. Industrial designers identify complex design problems such as the need, size, and cost of a product, anticipate production issues, develop alternatives, evaluate options, and implement solutions.

Reading & Writing

9. Read the text once again and fill in the “Margin al chart”:

Reflection (Рефлексия) Speaking & Listening

10. Match the words from two columns to create a phrase and make sentences to use them in the text entitled “Industrial Designer Job Duties”:

a)

b)

Listening & Speaking

11. Role-play the following situation: On the Open Day a leading lecturer of the industrial design chair tells the entrants about industrial design profession. His task is to convince them to choose this job. The entrants interestedly talk with the lecturer and ask her numerous questions.

Take into account the following points:

1.Project yourself (перевоплотиться) either into a character of a leading lecturer or an entrant;

2.Your speech should correspond with your character.

Writing

12.Create a quote about industrial designer’s job, ground it and present to the class. Get ready to discuss it persisting in your opinion.

Unit 4

PROBLEM SOLVING IN INDUSTRIAL DESIGN

I. Warming up (Разминка)

1. Group work. Reflect on the following questions and share your ideas with the class. Get ready to discuss different points of view persisting in your own opinion. (See appendix 1):

Do soft jobs exist in our life? Can you name them? Ground your answer.

Useful terms and phrases

2. Read the following terms and phrases, mind their pronunciation:

II. Evocation (Вызов)

Speaking and Listening

3. Group work. Discuss the following questions and report to the class. Get ready to discuss different points of view persisting in your own opinion (See appendix 1):

1.Is it hard to work as an industrial designer?

2.What difficulties does a practitioner run into?

3.What is the secret of the industrial designer’s success?

III. Realization (Осмысление)

4.Group work. Formulate several most actual problems which architects face in their work and describe these problems.

5.Group work. Set the problems on the upper bones of the fish skeleton and report about the existing problems to the class. Get ready to discuss different points of view persisting in your own opinion:

6.Group work. Discuss the following: What do you think the architects should change in their professional activity to begin solving these problems? Formulate your thoughts in your exercise books. Report your ideas to the class.

7. Group work. Find solutions to the problems. Set the solutions on the lower bones and report your solutions to the class. Get ready to discuss different points of view persisting in your own opinion:

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8.Pay attention to the head of your fish and formulate the aim of your activity in class according to the problems and their solutions

9.Think over the result of your activity set it into the tail of the fish skeleton and report to the class.

IV. Reflection (Рефлексия) Writing

10. Write a short essay entitled “ Industrial designer’s challenges”.

Module 3

INDUSTRIAL DESIGNING

Unit 5

INDUSTRIAL DESIGN MATERIALS

"1. Group work. Reflect on the following quote about design materials, interpret it and share your ideas with the class. Get ready to discuss different points of view answering questions and persisting in your opinion. (See appendix 1):

A great product isn't just a collection of features. It's how it all works together." - Tim Cook, September, 2014

“Pictures, abstract symbols, materials, and colors are among the ingredients with which a designer or engineer works. To design is to discover relationships and to make arrangements and rearrangements among these ingredients”. Paul Rand

2. Read the following terms and phrases, mind their pronunciation: