m0970

component. This still is not an accurate cost for us. We still require CFR basis for shipment to Sydney please.

Thank you and regards Tiki

(3)

VISIT TO SINGAPORE

Thank you for calling this morning regarding my trip to Singapore next month.

I am very grateful to you for offering to meet me at the airport and drive me to my hotel.

I will be arriving on flight SQ101 on Monday 8 July at 18:30.

Accommodation has been arranged for me at the Supreme International Hotel, Scotts Road.

I will be traveling up to Kuala Lumpur on Sunday 14 July on MH989 which departs from Singapore Changi Airport Terminal 2 at 15:45.

I look forward to meeting you.

Evgeni Zhigalsky

Упражнение 3. Деловая игра «Папка с корреспонденцией».

Секретарь переводческого агентства «Тема и рема» передала вам папку с деловой корреспонденцией, полученной от заказчика. Большинство писем написано на английском языке. Определите, какие тексты представляет собой 1) запрос, 2) заказ, 3) рекламацию, 4) информационное письмо. Переведите их на русский язык.

(1)

Dear Sir,

We are happily to report that the first consignment of the product has arrived.

Would you please offer us on another consignment – 1FFCL for FOB Nahodka shipment – Quality as previous supplied?

Please accept our order and confirm by return fax.

51

Dear Sir or Madame,

Further to the success of its seven previous editions, the International Railways 2012 Congress will take place on June, 21st and 22nd, 2012 in a new, bigger and more functional location: the Golden Palace, rendering the access, welcoming and development of the Congress easier.

During those three days dedicated to the railway industry, you will benefit from the insight and analysis of experts and leaders thanks to numerous presentations and several specific workshops in the Conference. In addition to this source of information and knowledge, you will also benefit from business and networking opportunities offered by the Exhibition part of the Congress where you will be able to meet with your suppliers, customers, prospects, future partners and competitors. Don’t hesitate to request a private meeting with one of those representatives in one of the Business Meetings booths here at your disposal. These booths are closed booths where you can discreetly discuss projects with your customers or future partners.

In addition to the Exhibition’s invitations to the disposal of exhibiting companies for their customers, prospects or partners, several partnerships (media and associations) will relay free invitations to the Exhibition to professionals around Europe.

Should you have any queries or request, don’t hesitate to contact us, we will keep you abreast of the developments and novelties offered by this unique meeting in Europe, gathering the whole of the railway industry.

Faithfully Yours,

Benjamin Bacholle

Sponsoring & Exhibiting Manager

Tel: +33 (0)1 44 09 12 75

Fax: +33 (0)1 44 09 29 71

E-mail: bbacholle@cmp.com

(3)

Dear Sir,

We are currently seeking suppliers of Lithium Carbonate and Lithium Hydroxide. We would be interested in purchasing tonne lots and later container loads of both of these products. We have seen your specifications on your web site and the materials seem to be suitable for our application.

Please let us have price indications for 1 tonne lots and container loads CIF UK port.

Regards

R.R. Cox

Commercial Director

D.M. Chemicals Limited

Shalford House, Westbrook Road,

Kingsley, Frodsham, Cheshie, WA6 8EA,

United Kingdom

Tel: +44 1928 787486

Fax: +44 1928 787382

(4)

Dear Mr Romanovich,

Our order # 2076

I am writing to you to complain about the shipment of metal rods we received yesterday against the above order. The polyethylene drams in which the rods were packed were damaged and looking as if they had been broken open in transit. From your invoice # 887 we estimated that thirty rods have been stolen to the value of 1,070 USD.

As the sale was on CIF basis and the forwarding company your agents, we suggest you contact them with regard to compensation.

Yours sincerely,

L. Crane

Product Manager

52

12.Oh Thank Heaven for 7-Eleven. (7-Eleven)

13.All of Our Customers Trust Their Success To Us. (Bank of Commerce)

14.Protect the ozonosphere so that the sky is no longer injured. (GREENPEACE)

15.Where relationships mean more. (Woodstone Credit Union)

16.We are committed to ensuring we supply a high quality of product at all times. If you are an electronic enthusiast, hobbyist, or professional, we have the products for you. (Altronics Australia)

17.Our strength. Your numbers. (Gallina LLP. Certified Public Accountants)

http://www.crews.org/curriculum/ex/compsci/8thgrade/company_slogans.htm

Упражнение 2. Изучите отрывок рекламного текста. Из какого источника он взят? Что вы можете сказать о его авторе? Кто его реципиент? Сформулируйте коммуникативное задание текста. Проанализируйте состав информации на а) синтаксическом уровне; б) семантическом уровне; в) прагматическом уровне эквивалентности. При необходимости обратитесь к Приложению 5.

Gain a broad perspective on leading your organization in a dynamic and highly competitive global market. Understand the impact of social, cultural, political, and economic issues on your business. Develop the capability to orchestrate, lead and manage organizational change. Create strategies to prepare your organization for the challenges of the twenty-first century.

Упражнение 3. В переводческое агентство «Тема и рема» обратилась компания «The Principal Financial Group» с просьбой перевести текст для ее интернет-сайта на русский язык. Директор агентства объявил творческий конкурс среди своих сотрудников. Переведите предложенный рекламный текст. Из состава группы выберете жюри, чтобы определить лучший вариант перевода.

For more than 130 years, The Principal has been helping people and businesses manage their investments in all kinds of markets.

No other company is more focused on helping you achieve your financial goals.

In fact, more than 18 million customers worldwide trust us with their hard-earned dollars, and here's why:

We are a recognized leader in investment management, with more than $392 billion in assets under management.

We are the 4th largest manager of target-date lifecycle mutual funds in the U.S.

We are a Top 10 largest manager of real estate assets managed for pension funds.

We are a Top 20 largest manager of U.S. institutional tax-exempt assets.

We are a Top 50 largest money manager worldwide, based on assets under management.

We manage assets for 10 of the 25 largest pension funds in the world.

Investors should carefully consider a fund's investment objectives, risks, charges, and expenses prior to investing. A prospectus containing this and other information can be obtained by contacting a financial professional, visiting principalfunds.com, or by calling 800.222.5852. Read the prospectus carefully before investing.

A mutual fund's share price and investment return will vary with market conditions, and the principal value of an investment when you sell your shares may be more or less than the original cost.

The Principal LifeTime Funds, which are target-date funds, invest in underlying Principal Funds. Each Principal LifeTime Fund is managed toward a particular target (retirement) date, or the approximate date the participant or investor starts withdrawing money. As each Principal LifeTime Fund approaches its target date, the investment mix becomes more conservative by increasing exposure to generally more conservative investment options and reducing exposure to typically more aggressive investment options. The asset allocation for each Principal LifeTime Fund is regularly re-adjusted within a timeframe that extends 10-15 years beyond the target date, at which point it reaches its most

54

conservative allocation. Principal LifeTime Funds assume the value of the investor's account will be withdrawn gradually during retirement. Neither the principal nor the underlying assets of the Principal LifeTime Funds are guaranteed at any time, including the target date. Investment risk remains at all times.

Insurance issued by Principal National Life Insurance Co. (except in NY) and Principal Life Insurance Co. Securities offered through Princor Financial Services Corp., 800.247.1737, member SIPC. Principal Funds, Inc. is distributed by Principal Funds Distributor, Inc. Institutional Asset Management provided by Principal Global Investors. Principal National, Principal Life, Princor®, Principal Funds Distributor and Principal Global Investors are members of the Principal Financial Group®, Des

Moines, IA 50392.

Упражнение 4. Постоянный клиент переводческого агентства «Тема и рема» сделал заказ на подготовку буклета к международной выставке. Изучите предоставленный русскоязычный материал и переведите его на английский язык.

Слоган компании: Индустрия Инструмента

Компания «СБТ» работает в Сибирском регионе с 1994 года, специализируясь на оптовой и розничной торговле инструментом, оборудованием и комплектующими зарубежного и отечественного производства. Благодаря устойчивым партнерским связям, отлаженным схемам поставок, четко выстроенной логистике, грамотному маркетингу и труду сплоченной команды профессионалов, фирмы занимает лидирующее положение на инструментальном рынке г. Новосибирска.

«СБТ» сегодня

Более 170 квалифицированных сотрудников. Более 4 000 кв.м. торговых и складских площадей.

Свыше 13 000 наименований инструмента, оборудования и комплектующих. Современная розничная сеть из 10 магазинов.

Отделы по работе с оптовыми и корпоративными клиентами. Сервис-центр.

Пункт проката электроинструмента и оборудования.

Корпоративный отдел

Отдел по работе с корпоративными клиентам был основан в 2005 году. предшествующий опыт научил нас уважать цели наших клиентов, прислушиваться к их мнению и предложениям. Поэтому приоритетным в работе нового направления было и остается создание и укрепление долгосрочных партнерских отношений на принципах индивидуального подхода, оперативности, удобства, простоты и взаимоуважения.

BSS

В «СБТ» внедрена инновационная система технического обслуживания для корпоративных клиентов – БОШ Системный специалист (BSS).

Являясь официальным дилером ООО «Роберт БОШ», компания поддерживает самый широкий ассортимент и сервисные услуги по профессиональному электроинструменту и оснастке БОШ.

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Урок 10. ГАЗЕТНО-ЖУРНАЛЬНЫЕ ИНФОРМАЦИОННЫЕ ТЕКСТЫ

Упражнение 1. Прочитайте предложения. Выделите в них речевые клише, характерные для газетно-журнального информационного текста. Найдите им соответствия в русском языке.

1.So far no compromise is in view as the distance separating the two sides is still very great with no prospects of bridging the gap in the near future.

2.But California officials estimate that they will save at least $400 million by having so much of the work done in China.

3.California authorities say that they had little choice but to rebuild major sections of the bridge, despite repairs made after the earthquake caused a section of the eastern span to collapse onto the lower deck.

4.It is generally believed that a method known as Building Information Modeling (BIM) has been developed as a means of collecting interconnected computable information about a building.

5.Harry Moser makes the claim that multinational companies have a duty to maintain a strong presence in their country of origin for two reasons.

6.It is reported that Mr Smith’s talk at the 30th annual conference was full of interesting historical information.

7.A £5bn investment programme to provide more seats and shorter journey times on the

Great Western rail route will provide a massive boost to the economies of the south west of England and the Thames Valley, Network Rail has announced today.

8.A recent survey of more than 800 passengers take into account that having more seats on trains was by far the most desired improvement, followed by improved punctuality and shorter journey times.

9.In answer to a question about electrification from York Outer MP, Conservative Julian Sturdy, Ms Greening started to answer, and then appeared to correct herself.

10.Andrew Wyllie, chief executive of Costain, commented: “We are looking forward to commencing work on this very important project.”

11.Morgan argues that shale is still subject to the same problems; fracking uses a fair amount of energy.

12.Pessimism may still rule the corporate world in 2013 but results from the latest Economist/FT Global Business Barometer suggest that businesses may be finding their way out of the gloom.

13.Germany, unlike America, is not used to having the entire world pay attention as it descends into the silly season.

14.A forward-looking element comes into play, too.

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15.In other ways, however, the crisis has left a deep imprint – in the euro zone, but also elsewhere – particularly on unemployment and personal security. In doing so, it has eroded both family and community life.

16.But the most obvious reason for the widespread disdain is that the profession failed to predict that the biggest and most painful downturn since the Great Depression was even possible.

Упражнение 2. Изучите предложенный отрывок текста. Из какого источника он взят? Что вы можете сказать о его авторе? Кто его реципиент? Сформулируйте коммуникативное задание текста. Проанализируйте состав информации на а) синтаксическом уровне; б) семантическом уровне; в) прагматическом уровне эквивалентности. При необходимости обратитесь к Приложению 6.

MORE than two weeks of speculation have ended with confirmation from the Department for Transport that the 'North TransPennine' electrification scheme mentioned in the Chancellor's autumn statement does cover Manchester to York, rather than stopping at Leeds.

But it's now been revealed that the wires could be set to run much further, subject to satisfactory business cases, and cover more routes, including those to Hull and Middlesbrough.

There has been a debate within the industry about the implications of the announcements by the Chancellor just over two weeks ago, with some reports saying that the Leeds to York section was included, and others pointing to official documents which apparently ruled it out, including the Treasury's own National Infrastructure Plan.

The first official indication that Leeds to York was part of the scheme came from transport secretary Justine Greening, when she gave evidence to the House of Commons Transport Committee two days ago.

In answer to a question about electrification from York Outer MP, Conservative Julian Sturdy, Ms Greening started to answer, and then appeared to correct herself.

"It's a route between Manchester and Leeds – Manchester and York via Leeds," she said. Mr Sturdy commented: "There was a bit of confusion over that, so that's good to hear." In answer to a further question, Ms Greening said she expected that the scheme would be carried out between 2016 and 2018.

http://www.railnews.co.uk/news/general/2011/12/16-electrification-york-is-in-and.html

Упражнение 3. Директор переводческого агентства «Тема и рема» принял заказ на перевод нескольких журнальных статей, опубликованных в англоязычных изданиях. Распределите между собой эти статьи в соответствии с выбранной специальностью. Переведите их на русский язык.

Экономика.

A BRIEF HISTORY OF MACRO

How we got here

Jan 21st 2013, 23:19 by M.C.K. | WASHINGTON

MAINSTREAM macroeconomics has a pretty poor reputation these days, both among the public at large and among economists in other fields. This is hardly surprising. There is little consensus on even the most basic questions in macro. Ask top academics why America’s post-crisis recovery has been so slow and you will get many different conflicting answers. But the most obvious reason for the widespread disdain is that the profession failed to predict that the biggest and most painful downturn since the Great Depression was even possible.

Now, several groups of economists are trying to rebuild macro, often melding previously discarded ideas with sophisticated new mathematical and computational techniques. This week’s print edition gives an overview of some of the interesting new developments, but in this post, I want to look more at

57

the history of the field. The following slideshow by Markus Brunnermeier and Delwin Olivan of Princeton is a good place to start:

As the slideshow makes clear, macro has evolved in fits and starts. Existing models seem to work until something comes along that forces a rethink. Then academics tinker and fiddle until the next watershed. In response to the Great Depression, John Maynard Keynes developed the revolutionary idea that individually beneficial actions could produce undesirable outcomes if everyone tried to do them at the same time. Irving Fisher explained that high levels of debt make economies vulnerable to downward spirals of deflation and default. Simon Kuznets did not develop any new theories but he played a key role in the creation of the national income and product accounts. Before him, policymakers, investors, and citizens had little way of knowing whether the economy was even shrinking or growing. FDR had to rely on indicators like the price of pig iron or the volume of freight car traffic, rather than gross domestic product.

http://www.economist.com/blogs/freeexchange/2013/01/brief-history-macro

Менеджмент. Финансы и кредит.

PROSECUTING THE FINANCIAL CRISIS

Just who should we be blaming anyway?

Jan 25th 2013, 19:00 by M.C.K. | WASHINGTON

WHY have so few gone to jail for the financial crisis? The boom and bust in S&L lending in the 1980s ended with nearly one thousand people sent to jail for financial fraud—and that experience was quite mild compared to the recent cycle. A few days ago, America’s public television channel ran a special documentary programme about this curious phenomenon called “The Untouchables.” (You can watch the whole thing here*) The government’s prosecutors argued that it is very difficult to prove fraudulent intent beyond a reasonable doubt. They said that it is more rewarding from the perspective of the public interest to reach negotiated settlements rather than go to trial and lose. After all, America’s Justice Department failed to convict two Bear Stearns hedge fund managers of lying to investors about their exposure to subprime losses, despite initial expectations that the case would be easy. The Securities and Exchange Commission, which had opened a civil lawsuit against the duo, decided to avoid a trial and settled with the accused on terms dismissed by the presiding judge as “chump change.” Most subsequent civil suits launched by the SEC have been targeted at firms rather than individuals, which means that shareholders were the ones who had to pay, rather than anyone who may have been directly responsible. This track record has led others, including several featured in the programme, to wonder whether prosecutors have been sufficiently vigorous and whether they have the right priorities.

Part of the problem may have been the failure of prosecutors to target the right people for the right things.

http://www.economist.com/blogs/freeexchange/2013/01/prosecuting-financial-crisis

Бухгалтерский учет и аудит.

Who wants to be an investment banker?

THE DINNER-PARTY PROBLEM

Nov 21st 2012 |From The World In 2013 print edition

"There is no amount of money in the world”, says a senior executive at a large banking consultancy,

“that would make me want to take up a position at a bank”. An accountant who runs the banking business at one of the world’s biggest audit firms ticks off the names of friends and colleagues who left accountancy to become director or chief financial officer at large banks in what once seemed a natural progression of their careers. Might he do the same? “I’d think they’re regretting it,” he says.

In banking, 2012 was the year in which pay and bonuses fell sharply for the first time in many. Yet 2013 will be known as the year in which many leave the industry altogether. Pay will fall further, and jobs will become harder to find, but—most of all—bankers will throw it in after having had enough of enduring the embarrassing silences that arise at dinner parties when they tell people what they do.

To be sure, not all bankers are ashamed of their line of work, nor is the public uniformly hostile to them. But there is enough antipathy towards the industry in many parts of the rich world that banks are finding it hard to attract staff for the first time in the memories of those who already work for them.

Start with the outlook for the industry. In 2012 major lines of business such as share issuing and trading slumped by as much as 30%. Fees in currency and bond trading and other bits of investment

58

banking have fallen, by some estimates, to where they were almost a decade ago and they may well drop again in 2013. The director of a business school in London says applications from investment bankers have surged: “The deal-flow is so low that they think now they’ll have time for a part-time MBA.”

http://www.economist.com/news/21566442-dinner-party-problem-who-wants-be-investment-banker

Юриспруденция.

LAW FIRMS

The priciest partnerships

Dec 3rd 2012, 18:34 by R.L.G. | NEW YORK

HOW DO you value a company when you cannot look at its books? That was the dilemma facing American Lawyer, which writes about the business of law firms. Undaunted, the magazine took a crack, and assigned a dollar value to 100 top firms. The results are something of a surprise.

The top-valued firms aren't the biggest by revenues (Baker McKenzie or DLA Piper), nor the most prestigious (Cravath, Swaine & Moore, say, or Wachtell, Lipton, Rosen & Katz). In fact, the numberone firm was neither a London nor a New York firm. Rather, it was Kirkland & Ellis, which is based in Chicago. The next two are Latham & Watkins and Skadden, Arps, Slate, Meagher & Flom. The full rankings can be found here, and a detailed description here.

The "value" of a company can mean different things. Market capitalisation for a public firm is simply the day's share price times the number of outstanding shares. But no top law firms are public. (Australia allows public law firms, and England has recently decided to do so as well, but none of the top firms have floated.) Book value is net assets (assets minus liabilities), or "owners' equity", in accounting terminology. But of course the private partnerships that make up American Lawyer's list don't publish numbers on audited assets and liabilities for nosy journalists to pore over.

So American Lawyer's editors had to get creative. For many years now, the big firms have sent their profit and revenue numbers to the magazine, which it uses to generate its lists of the biggest and most profitable firms. Now it took these numbers, plus a multiple generated in-house, to try to derive the value of a law firm—effectively putting itself in the shoes of a private equity firm wanting to buy one such. (This is now possible in England; it remains illegal for outside investors to buy even part of a law firm in America.)

http://www.economist.com/blogs/schumpeter/2012/12/law-firms

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ПРИЛОЖЕНИЯ

Приложение 1

ПОДГОТОВКА РОССИЙСКИХ ЖУРНАЛОВ

ДЛЯ ЗАРУБЕЖНОЙ АНАЛИТИЧЕСКОЙ БАЗЫ ДАННЫХ SCOPUS: РЕКОМЕНДАЦИИ И КОММЕНТАРИИ

О.В. Кириллова, к.т.н.

заведующая отделением ВИНИТИ РАН

член Экспертного совета (CSAB) БД SCOPUS

Заглавия статей на английском языке

Для всех журналов без исключения существуют требования, предъявляемые зарубежными базами данных к заглавиям статей:

–заглавия научных статей должны быть информативными (Web of Science это требование рассматривает в экспертной системе как одно из основных);

–в заглавиях статей можно использовать только общепринятые сокращения;

–в переводе заглавий статей на английский язык не должно быть никаких транслитераций

срусского языка, кроме непереводимых названий собственных имен, приборов и др. объектов, имеющих собственные названия; также не используется непереводимый сленг, известный только русскоговорящим специалистам.

Это также касается авторских резюме (аннотаций) и ключевых слов.

Авторские резюме (аннотации) на английском языке

Качественное представление аннотаций на английском языке к русскоязычным статьям является большой проблемой для российских авторов и редакций российских журналов. Стремление сократить объем печатного издания, уложиться в ограниченные финансовые рамки, вынуждает редакции либо вообще игнорировать аннотации и исключать требование об их обязательном наличии из правил представления к статьям для авторов, либо ограничивать объем аннотаций до 3–5 строк, 3-5 предложений и т.п., обходиться объемом 100–200 знаков.

Необходимо иметь в виду, что аннотации (рефераты, авторские резюме) на английском языке в русскоязычном издании являются для иностранных ученых и специалистов основным и, как правило, единственным источником информации о содержании статьи и изложенных в ней результатах исследований. Зарубежные специалисты по аннотации оценивают публикацию, определяют свой интерес к работе российского ученого, могут использовать ее в своей публикации и сделать на неё ссылку, открыть дискуссию с автором, запросить полный текст и т.д. Аннотация на английском языке на русскоязычную статью по объему может быть больше аннотации на русском языке, так как за русскоязычной аннотацией идет полный текст на этом же языке.

Аналогично можно сказать и об аннотациях к статьям, опубликованным на английском языке. Но даже в требованиях зарубежных издательств к статьям на английском языке указывается на объем аннотации в размере 100–250 слов.

Перечислим обязательные качества аннотаций на английском языке к русскоязычным статьям.

Аннотации должны быть:

–информативными (не содержать общих слов);

–оригинальными (не быть калькой русскоязычной аннотации);

–содержательными (отражать основное содержание статьи и результаты исследований);

–структурированными (следовать логике описания результатов в статье);

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