- •THE SHAGREEN SKIN OF REGIONAL JOURNALISM
- •THE MISSION OF THE MEDIA
- •THE CONCEPT OF MASS COMMUNICATION
- •THE LONGREADE CREATING TECHNOLOGY
- •SPECIFICS OF PRIVATE MEDIA
- •THE CONCEPT “TOLERANCE” IN THE MASS MEDIA
- •OF THE MURMANSK REGION
- •LIVE-ACTION FILMS IN POLYARNY
- •EXPRESSIVE CONYENT COMPONENT
- •OF INFORMATION RESOURCES “SEVERPOST”
- •BRAND AND IMAGE: CORRELATION OF TERMS
- •POLITICAL JOURNALISM AND ELECTIONS IN REPRESENTATIONS OF MURMANSK REGION INHABITANTS
- •GAY, GOVERNMENT AND OPPOSITION MEDIA RUSSIA)
- •THE ROLE OF THE PRESS IN THE DEMOCRATIZATION
- •OF POST-SOVIET TAJIKISTAN
- •MEDIACRACY AS A FORM OF POLITICAL REALITY
- •DETERMINATION OF THE AMOUNT OF MANIPULATIVE
- •MATERIALS IN THE NEWS CONTENT
- •ON THE TV-CHANNEL ARCTIC-TV
- •THE PARTICIPATION PRINCIPLE IN NEWSPAPERS PRACTICES
- •(THE CASE OF NEWSPAPER “THE POLAR TRUTH”)
- •CHIEF EDITOR AS THE SUBJECT OF THE MEDIA PROCESS (IN THE NEWSPAPER “POLARNAYA PRAVDA”)
316.77;070
76.02
А. .
«
»
. ,
|
|
|
: |
А |
. |
|
. |
|
: |
, |
. |
|
|
|
A.V. Tyryshkina |
|
|
|
Murmansk Arctic State University |
|
|
|
Murmansk, Russia |
BRAND AND IMAGE: CORRELATION OF TERMS
Abstract. The article is devoted to relations between the concepts and brand
image.
|
Key words: brand, image. |
|
|
|
|
|
|
|
|
|
|
|
, |
|
|
, |
|
, |
|
, |
|
, |
|
, |
|
. |
, |
|
|
|
|
|
|
|
|
|
|
, |
? |
» |
|
|
|
1 |
« |
|
||
|
|
|
|
|
|
|
|
|
|
: |
|
|
|
1. |
; |
|
, |
|
|
. |
2. |
. |
|
|
|
|
|
3. |
|
, |
|
|
. |
|
4. |
, |
, |
, |
|
; |
: |
a) |
|
|
|
, |
|
|
|
|
|
|
|
|
|
|
|
. .; |
|
|
, |
|
|
|
, |
|
|
, |
|
b) |
|
|
|
|
||
|
|
, |
, |
, |
|
, |
|
; |
|
|
|
|
|
|
. |
|
|
|
|
|
|
|
|
« |
» |
||
|
|
|
- |
|
||
: « |
– |
|
|
, |
|
, |
1 Merriam-Webster, Ninth New Collegiate Dictionary. Merriam-Webster inc. Publishers Springfield, Massachusetts, U.S.A., p. 175.
117
1
2
3
4
5
. . |
|
|
, |
|
|
|
: « |
, |
, |
|
». |
|
|
|
. . |
|
. . |
|
« |
|
» |
|
|
: |
« |
( |
. Brand – “ |
”) – |
, |
|
|
|
, |
|
»1. |
|
|
|
|
|
|
|
|
. |
|
|
: |
; |
|
|
|
|
|
|
|
; |
|
|
|
|
; |
|
|
|
|
;
|
; |
|
; |
|
. .2 |
|
|
, |
, |
– |
, |
|
, |
, |
. |
|
|
|
|
, |
|
– |
, |
|
|
|
|
|
, |
|
|
|
|
|
|
, |
|
|
|
|
. |
|
, |
– |
|
, |
|
, |
. |
|
|
|
, |
|
|
|
|
|
|
|
|
|
– |
? |
, |
|
|
|
|
|
|
|
, |
||
, |
|
3. |
|
|
|
|
|
|
, |
|
|
|
|
. |
|
|
- |
|
, |
, |
|
|
|
|
|
|
|
|
|
4. |
|
|
, |
|
. . |
- |
|
|
: « |
– |
|
|
|
|
|
|||
, |
|
»5. |
|
|
|
, |
|
|
|
|
|
|
|
|
|
– |
|
|
, |
, |
|
|
|
|
|
. |
|
. |
., |
. . |
. |
., 2006. . 256. |
|
|
. |
|
. |
|
. |
., 2006. . 256. |
|
. |
., |
. . |
. |
., 2006. . 256. |
|
|
. . |
|
. |
, 2001. . 25. |
|
||
. . |
|
: |
. ., 2006. |
. 424. |
|
|
118
|
|
|
, |
- |
|
|
|
|
|
|
|
. |
|
|
, |
ё |
|
|
|
|
|
- |
|
|
|
|
|
|
, |
|
|
|
|
. |
|
, |
|
, |
|
– |
|
|
, |
|
, |
|
|
|
|
|
|
||
|
|
|
|
|
, |
|
, |
|
|
|
|
|
|
|
|
||
|
|
|
|
1. |
|
|
|
– |
|
|
|
|
, |
|
|
|
|
|
- |
, |
|
, |
|
|
, |
- |
|
, |
|
, |
- |
|
|
|
. |
|
|
|
2. |
|
|
|
|
|
|
|
: |
|
|
|
|
|
|
1. |
. . |
|
|
: |
|
|
// |
|
|
|
|
. 2010. № 3. . 178–185. |
|
|
|
||
2. |
. . |
|
: |
. |
.: |
|
|
- |
|
« |
|
», 2006. |
. 424. |
|
|
|
|
3. |
., |
., |
., |
. |
|
|
. |
|
|
, |
, |
|
|
|
, |
, |
|
|
. |
.: |
|
|
|
|
- |
, |
|
, 2005. 382 . |
|
|
|
|
|
|
|
4. |
. . |
|
|
|
. |
: |
- |
., 2001. |
. 25. |
. ., |
|
. . |
|
. |
.: |
|
, 2006. |
5. |
|
|
- |
|||||
. 256. |
|
|
|
|
|
|
|
|
6. |
. |
. |
|
|
|
. .: |
|
, |
2006. |
. 256. |
|
|
|
|
|
|
|
7.Merriam-Webster, Ninth New Collegiate Dictionary. Merriam-Webster inc. Publishers Springfield, Massachusetts, U.S.A. P. 175.
1 |
., |
., |
., |
. |
. |
|
|
|
|
|
|
|
, |
, |
|
, |
, |
. |
., 2005. |
. 45. |
|
: |
// |
2 |
. . |
|
|
||
|
|
|
|
|
|
|
|
|
. 2010. № 3. |
. 178–185. |
|
119
327.56+070(045) |
|
|
|
|
|
66.061(2 |
) |
|
|
|
. . |
|
|
« |
( |
) |
|
|
|
|
|||
|
|
|
. |
. |
» |
|
|
|
. |
|
, |
|
|
- |
: |
|
|
А |
. |
, |
|
|
|
. |
|
|
|
|
|
, |
« |
» « |
|
». |
|
|
|
||||
|
|
: |
, |
|
|
|
|
, |
|
|
. |
L.V. Zaytseva
Northern (Arctic) Federal University
named after M.V. Lomonosov
Arkhangelsk, Russia
RUSSIAN-TURKISH CONFLICT:
SPECIFICITY OF DOMESTIC PRESS COVERAGE
Abstract. The article identifies roles and objectives of the media in coverage of political conflicts, describes models of coverage of political conflicts. Is also analyzed Russian media coverage of conflict, particularly in, “Rossiiskaya Gazeta” and “Novaya Gazeta”.
Key words: political conflicts, models of information support of conflicts, coverage of political conflicts in the media.
|
. |
, |
|
|
. |
|
|
: |
|
|
, |
|
|
, |
. |
, |
, |
, |
, |
, |
|
. |
|
: |
|
, |
|
|
120 |
|
, |
. |
|
|
, . . |
|
|
, |
|
|
|
|
|
. |
|
|
|
|
|
1, |
|
||
|
|
|
|
|
|
|
|
|
( |
|
). |
|
: |
( |
) |
« |
» |
|
, |
|
, |
||
|
|
|
|
||||
|
|
, |
|
|
. |
, |
|
|
|
|
, |
|
|
|
|
|
|
|
|
|
. |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
, |
|
. |
/ |
/ |
|
|
|
|
|
|
|
- |
|
|
|
|
||
|
: |
|
|
|
, |
|
|
|
, |
|
|
|
, |
. |
|
|
|
|
|
, |
|
||
|
|
. |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
– |
|
« |
» – |
|
|
|
|
. |
|
, |
« |
» |
|
|
|
|
|
, |
, |
|
||
|
. |
, |
2012 . |
|
|||
|
|
, |
, |
||||
- |
|
|
|
|
|
||
. |
|
|
|
|
ё |
|
|
|
|
, |
|
|
, |
|
|
|
|
- |
. |
|
|
||
|
|
|
|
|
|
|
|
|
|
, |
|
|
|
|
|
|
|
|
, |
|
|
|
|
|
|
. |
24 |
|
2015 . |
|
-24 |
. |
|
« |
» |
, |
|
- |
|
|
, |
|
|||||
|
|
. |
|
|
|
-24 |
|
|
|
|
|
. |
|
|
|
|
|
|
|
|
- |
|
|
|
|
|
|
|
. ., 2006. |
. 22. |
|
1 |
|
|
|
|
|
||
|
|
|
|
|
|
121
|
: « |
|
» ( |
« |
») |
|
|
|
|
, |
« |
|
» |
( |
« ») |
|
|
« |
» |
. |
|
|
|
|
|
|
|
|
|
|
|
|
|
||
|
. |
|
|
|
|
|
– |
|
|
, |
|
, |
|
|
|
|
|
|
|
|
( |
), |
|
|
|
. |
|
|
|
|
|
. |
|
|
, |
|
« |
|
|
|
|
|
|
» |
|
« |
|
|
|
|
|
»1. |
« |
|
|
» |
« |
|
|
|
|
, |
|
|
, |
|
|
|
|
|
|
|
|
», |
« |
, |
|
|
|
|
. |
|
, |
“ |
” |
|
|
|
|
»2. |
, |
-24 |
|
|
||||
|
|
|
|
|
|
|||
|
. |
« |
» |
|
|
|
|
|
|
, |
|
|
|
( |
|
||
|
|
|
« |
|
|
|
||
|
|
|
|
|
|
|
|
|
|
|
|
|
»3). |
« |
|
», |
|
« |
». |
|
|
|
|
|
||
|
|
|
|
: |
« |
|
||
|
|
|
|
|
|
|
||
|
, |
|
|
|
|
|
», « |
|
|
»4, « |
|
|
|
|
|
|
»5. |
|
|
|
, |
, |
|
. |
|
|
|
, |
|
|
, « |
» |
-24 |
. |
|
|
|
|
|
|||||
|
, |
|
|
|
|
|
|
, |
|
|
|
|
, |
|
|
|
, |
|
- |
|
. |
|
|
|
|
|
|
, |
|
, |
|
|
|
|
|
|
|
|
|
|
|
|
||
|
|
|
|
(27 |
2016 |
.), |
|
1
2
3
4
5
|
. |
|
// . 2015. № 6838 |
(267). 25 |
. |
||
|
. |
|
|
// . 2015. № 6841 (270). 29 |
. |
||
. |
|
// |
. 2015. |
№ 6842 (271). 30 |
. |
|
|
. |
|
// |
. 2015. № |
6840 (269). 26 |
|
. |
|
. |
, |
|
|
// . 2015. № |
6840 (269). 26 |
. |
122
« |
» |
|
|
|
|
. |
|
« |
» |
|
|
|
« |
|
», |
, |
|
|
|
|
. |
|
|
|
|
, |
|
|
« |
|
|
|
|
|
|
|
|
||
« |
» |
|
»1. |
|
, |
|
|
, |
|
«“ |
” |
|
, |
|
|||||
|
|
|
|
|
|
|
|||
|
»2. |
|
|
|
|
« » |
|
|
. |
|
|
|
|
|
|
|
, |
||
|
, |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
« |
|
|
. |
|
|
|
|
, |
|
|
|
|
|
|
»3. |
|
, |
|
|
, |
|
|
|
|
|
|
|
|
|||
|
|
|
, |
|
|
|
|
« » |
|
|
|
|
. |
|
|
, |
|
|
|
|
|
|
|
|
|
|
|
|
|
« |
» |
|
|
|
|
. |
|
|
, |
|
|
|
|
|
|
, |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
. |
|
|
, |
|
|
, |
|
|
« |
» |
|
|
|
|
|
|
|
. |
. |
|
|
|
|
|
|
|
|
|
« » |
|
|
|
|
|
||
|
, |
|
|
. |
|
- |
|
||
|
|
|
|
|
|
|
|
||
|
, |
|
-24, |
|
|
, |
|
, |
, |
|
|
|
|
|
|
|
|
. |
|
|
|
|
|
|
|
|
|
, |
|
|
|
|
|
|
|
|
|
, |
. |
|
|
|
|
|
|
, |
|
|
|
|
, |
« |
|
|
|
|
|
– |
|
|
|
|
|
|
|
|
|||
|
, |
|
|
|
|
, |
|
|
|
|
|
|
»4. |
|
|
|
|
|
|
|
|
|
|
|
, |
|
|
|
|
|
|
|
|
|
|
. 2016. № 7012 (144). 4 |
. |
|
|
1 |
. |
|
// |
|
|
|
|||
2 |
|
. |
|
|
|
// . 2016. № 7013 (145). 5 |
. |
|
|
., |
|
., |
|
. |
|
// |
. 2016. |
||
3 |
|
|
|
||||||
|
|
|
|
|
|
|
|
|
|
|
№ 7007 (139). 28 |
. |
|
« |
» |
// |
. 2015. № 131. 25 |
||
4 |
|
. |
|
|
|||||
|
|
|
|
|
|
|
|
|
.
123
. |
|
, |
. |
, |
|
|
|
|
|
||
« |
», « » |
|
|
|
|
. |
, |
« |
|
|
|
|
, |
» |
« |
, |
|
|
|
|
|
|
|
“ |
”»1. |
|
|
|
|
, |
, |
|
|
|
. |
|
|
|
|
« |
» |
, |
|
|
|
|
. |
, |
|
|
|
|
, |
, |
, |
|
|
|
-24. |
|
|
|
|
|
|
|
, |
|
. |
|
|
« |
|
» |
|
|
, |
|
|
|
|
, |
, |
« |
|
|
|
|
»2. |
. |
|
|
|
|
|
, |
|
. |
|
, |
« » |
: « |
, |
|
, |
|
|
|
|
|
|
||
|
|
|
»3. |
|
|
|
« » |
|
, |
|
|
|
. |
|
|
, |
|
|
, |
|
|
, |
|
|
|
|
|
|
|
. |
- |
|
|
|
|
, |
|
|
|
|
|
|
|
|
|
|
|
|
, |
|
|
|
, |
|
. |
, |
|
|
, |
|
|
|
|
1
2
3
. |
|
// |
. 2015. № 133. 2 |
. |
|
. |
|
// |
. 2016. № 70. 1 |
. |
|
. |
// |
. 2016. № 69. 29 |
. |
|
124
. |
, |
« » |
« » |
,
.
,
,
.
125
:
1. |
. |
, |
|
|
// . 2015. № 6840 (269). 26 |
. |
|||
2. |
. |
|
// |
. 2015. № 6840 (269). 26 |
. |
|
|||
3. |
. . |
|
|
|
: |
|
|
. |
.: |
« |
»: |
- , 2008. |
|
|
|
|
|
|
|
4. |
. |
|
. // . 2016. № 7012 (144). 4 |
. |
|
||||
5. |
., |
|
., |
|
. |
|
|
|
// |
|
. 2016. № 7007 (139). 28 |
. |
|
|
|
|
|
|
|
6. |
. |
|
|
|
// |
. |
2015. № |
6841 (270). 29 |
|
|
. |
|
|
|
|
|
|
|
|
7. |
. |
|
|
// . 2015. № 6838 (267). 25 |
. |
||||
8. |
. |
|
// |
. 2016. № 69. 29 |
. |
|
|
||
9. |
. |
|
|
// |
. 2016. № 70. 1 |
. |
|
||
10. |
. |
|
|
// |
. 2015. № 133. 2 |
. |
|
||
11. |
|
|
|
|
. |
.: |
|
, 2006. |
|
12. |
|
. |
|
// |
. 2016. № 7013 (145). 5 |
. |
|||
13. |
|
. |
« |
|
» |
|
// |
. 2015. № 131. |
|
25 |
. |
|
|
|
|
|
|
|
|
14. |
. |
|
// . 2015. № 6842 (271). 30 |
. |
|
126